Bruce Hakutizwi — July 24, 2017 Follow @BizForSaleUS — July 24, 2017 Photo by Tim Gouw on Unsplash Any entrepreneur with experience buying or selling a business knows that deals fall through all the time. Even worse, many have to look back on a deal they went through with that, in retrospect, they probably should … Continue reading How to Close the Deal and When to Walk Away When Buying or Selling a Business
Kent Campbell — June 8, 2017 Follow @reputationx— June 8, 2017 Which search phrases are killing your business? Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk … Continue reading Finding Search Phrases That Keep Customers Away from Your Business
Social Users Turn Away From ‘Interruptive’ Ads by Gavin O’Malley @mp_gavin, April 20, 2017 As Twitter demonstrated earlier this week, social networks have not given up on in-stream video ads, and similarly “interruptive” brand experiences. But as new research shows, people are far less likely to view, like or share a video on social media … Continue reading Social Users Turn Away From ‘Interruptive’ Ads
Shivam Trika — March 31, 2017 Follow @ShivamTrika— March 31, 2017 Web technology changes rapidly. I mean, let’s face it: the Internet is different today than it was just a few years ago. So when it comes to website optimization, this leaves many people confused as to which SEO strategies are still relevant. Even if … Continue reading 8 Outdated SEO Strategies to Stop Using Right Away
Mason Pelt — February 1, 2017 Follow @masonpelt— February 1, 2017 Most articles about hiring or getting hired are from the perspective of the business. These articles will either advise job seekers how to apply or will attempt to mentor a crop of inexperienced hiring managers and HR minions on how to screen for the … Continue reading How Companies Scare Away Job Seekers
Blair Nicole Nastasi — November 28, 2016 Follow @MediaMogulsPR— November 28, 2016 Twenty-sixteen was the year of radical change, right? Not necessarily, it’s just that technology has improved the way we do business—and most sources indicate it’s going to continue down that path in 2017 and beyond. Here are four digital marketing trends that aren’t … Continue reading 4 Digital Marketing Trends That Aren’t Going Away In 2017
by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads
by John Douglas, Op-Ed Contributor, August 17, 2016 Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers. Each of these companies has its own technology to collect and measure … Continue reading In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
by Lucas Miller July 28, 2016 Follow @EchelonCopyJuly 28, 2016 Social media is trending in the marketing world. Facebook, Twitter, Instagram and other popular platforms have quickly become a new frontier of sorts for digital marketing experts. The promise? Plenty of spacious, fertile ground for planting the seeds of brand identity through likes, hashtags and … Continue reading Why Email Marketing Isn’t Likely to Go Away Anytime Soon
by Reshu Rathi July 1, 2016 Follow @reshurathiJuly 1, 2016 Email marketing has been around for more than two decades now, and it’s here to stay. In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is focusing on building a large … Continue reading 6 Warning Signs Your Email Marketing Is Scaring Away Subscribers
