Landing Page Optimization: Prevent Your Audience from Navigating Away From Your Page

June 24, 2016

Landing page optimization is critical for one major reason — it’s the first impression that you’ll have with your audience when they arrive at your website, and it may well be your one and only chance to impress people who are just finding out about your business. The last thing that you want is for people to navigate away from your page quickly upon arrival, so consider these helpful tips for keeping your audience right where they are.


Make Sure it Loads Quickly


Nowadays, people are used to fast internet connections and optimized websites. Many people just don’t have the patience to wait for a page to load. Make sure that you clean up your page, compress your images and take other steps to ensure that your landing page loads quickly and easily.


Grab Their Attention Immediately


If viewers don’t see something that grabs their attention immediately upon arriving at your site, there’s a chance that they will head elsewhere. Make sure that your introduction is “above the fold,” meaning that it should be visible without the viewer having to scroll down. Use attractive logos and exciting text to draw people in, and consider using a video, infographic or other type of visual content.


Get Rid of “Spammy” Content


People are always on the lookout for spams and scams when they are online, so you will want to make sure that your page does not come across this way. Look for any content that might be considered “spammy,” and remove it. Also, check your spelling and grammar to ensure that they are immaculate, since many people look for broken English and grammatical errors when determining whether or not a website is trustworthy.


Include Video on Your Landing Pages


Including video on your landing pages can be very powerful, especially if you’re trying to convey a complex idea without bogging your visitors down with reams of text. Video is also an excellent way to reinforce your overall messaging and branding.


Make Your Landing Page Forms Mobile-Friendly


Ever finished filling out a web form on your mobile device? No? Then expecting your prospects to amounts to lunacy. Mobile ads are so effective because they appeal to consumers’ desire to buy something right now, which means your mobile landing pages – and their forms – need to make it as easy as possible for them to convert while they’re on the go.


Call to Action


In the end, the most important job of a Landing Page is to get visitors to convert — that’s where your call to action (CTA) comes in. Your CTA is a button that visitors click to complete a conversion. They are your final push, your last attempt to convince people to convert. It helps if all the elements on your Landing Page work together to strategically direct visitors to your CTA so, once they get there, they are ready to click. The best performing CTAs boldly stand out – you want your visitors’ eyes to be naturally drawn to the all-important button. Chances are, your CTAs will differ depending on what type of Landing Page you’re using.


Your landing page is your one chance to get people excited about your company and what it has to offer, so make sure that you don’t accidentally encourage viewers to head elsewhere! If you need assistance with your landing page or with any other aspect of online marketing, contact us at MaaS Pros today.

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