Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web Robin Kurzer on May 10, 2018 With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR … Continue reading As GDPR approaches, marketers are moving away from their reliance on third-party data
By 2020, digital advertising to command 44.6 percent of total ad revenue. Greg Sterling on March 26, 2018 Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first … Continue reading Forecast: Digital advertising pulling away from TV on global basis
Kalpana Arya — March 26, 2018 — March 26, 2018 Budding managers are often oozing with inspiration to build a high-performance team. But, somewhere down the line, they succumb to the mundane, forgetting all their past sayings. Most blame their bosses for freezing their hottest ideas with the strong blow of inertia. Frequent aversions created … Continue reading Deal with Your Bad Boss; Don’t Run Away
Brent Pohlman — January 31, 2018 Follow @brentpohlman — January 31, 2018 In 2018, I am finding that things are changing right before our eyes. People are up in arms about the recent changes in Facebook and the effect it will have on their sites and paid advertising. The “dead” messages are out in full … Continue reading Stepping Away from the News
Mladen Kresic — January 23, 2018 Follow @KRNegotiators — January 23, 2018 Either through becoming emotionally invested, getting pressure from leadership or being unable to analyze key factors that should indicate retreat, business negotiators often find themselves spending long amounts of time on deals of diminishing — or even illusory — value. One of … Continue reading Why You Need Better Than BATNA: Formulating a Defensible “Walk Away” Rationale in Negotiations
In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018 It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution
Mark Miller — October 25, 2017 Follow @MMtwopointfive — October 25, 2017 Fuzz / Pixabay It finally happened; you’ve been working with a marketing headhunter and were offered the ideal marketing job. It’s an ideal fit for your skills experience, the pay is good, and it’s with a great company with an excellent culture and … Continue reading What to Do When You’ve Found Your Dream Marketing Job…500 Miles Away
Anthony Bergs — August 28, 2017 Follow @AnthonyBergs — August 28, 2017 Let us face it – as humans, we have a tendency to look away from reality and blame others for our mistakes. The same is true for organizations as well. When it comes to recruiting, many companies often complain about a severe talent … Continue reading 4 Horrible Recruitment Practices That Drive Great Candidates Away
Betsy Kent — August 4, 2017 — August 4, 2017 One of my business friends recently came up to me and said, “I think you are giving away too much on your blog.” My colleague was concerned that my blogs are so helpful and informative that no one needs to actually hire me! I beg … Continue reading Are You Giving Away Too Much On Your Blog (For Free)?
Roman Kniahynyckyj — August 1, 2017 Follow @kniahynyckyj — August 1, 2017 jonbonsilver / Pixabay Your website functions as your 24 hour online presence. Getting people to your website is a victory, but you still have to keep them there. If your website contains one or more of these annoying elements, it may be causing … Continue reading 7 Ways Your Website Is Driving Traffic Away
