by Mediafly June 29, 2016June 29, 2016 Albert Einstein may or may not have made the famous statement about the definition of insanity being “doing the same thing over and over and expecting different results.” But wherever that saying originated, there’s plenty of truth in it, and it’s used by countless individuals and organizations as … Continue reading Avoiding Insanity with Product Differentiation
by Adam Needles May 31, 2016May 31, 2016 Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. But I bet “you know a guy who knows a guy” … Continue reading Avoiding The Predictive Analytics Fail In Demand Generation
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for. Greg Gifford on March 29, 2016 Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach. Spring conference season is … Continue reading 10 tips for avoiding shady SEO providers
by Angela Hausman, PhD December 30, 2015 Follow @MarketingLetterDecember 30, 2015 Thanks to the folks at The Ladders (a job matchmaker) for creating the cool infographic on how to avoid becoming a digital marketing dinosaur and sending it to me. You can see the entire infographic following my take on it. The Ladders put this … Continue reading Avoiding the Digital Marketing Dinosaur [Infographic]
by Sunil Bagai December 8, 2015 Follow @ZenithtalentDecember 8, 2015 High-performing teams share a commitment to the mission, not the same ideas With innovation and globalization defining the competitive edge of 21st century organizations, rigid structures can no longer accommodate the elaborate interactions that need to occur between the technologies, stakeholders and talent in a … Continue reading Creating Stronger Groups By Avoiding Groupthink
by Amanda Clark November 16, 2015 Follow @GrammarChicIncNovember 16, 2015 Online job sites make it easier than ever to connect with potential opportunities—but they also make it easier than ever to run afoul of scammers and con artists, posting illegitimate job listings with the intention of accessing your personal information. For jobseekers, vigilance is imperative. … Continue reading Avoiding Scams in Your Job Search
by Kate Boyce November 9, 2015 Follow @LeadForensicsNovember 9, 2015 There’s one thing that you just can’t live without in business – and that’s leads. As even the best sales person in the world will quickly grind to a halt without anyone to pitch to. And it’s not just any old leads you need. You … Continue reading Avoiding the Pitfalls When It Comes to Buying Company Data
Shelby ClarkeOctober 15, 2015 Finding just the right stock photos for content – e-books, social posts, blogs, etc. – is important, but I often find myself dreading the task. (Seriously, I would avoid it like the plague if possible.) However, marketers and designers alike must embrace the search as a necessary evil, because images are one of the keys to … Continue reading Avoiding Cheesy Images: Best Stock Photo Websites
Jeniece PrimusOctober 6, 2015 Can you tell how a company is doing just by looking at its social media activity? A piece of investigative journalism from Buzzfeed (yes, Buzzfeed) implies the answer might be yes. Their journalists chose a few social media apps and then looked at how often people were tweeting out links to … Continue reading Don’t Be A Zombie: Avoiding Social Decay In Your Business
Jessica KornfeindOctober 1, 2015 This week, the Department of Labor (DOL) released the news that Halliburton, an oil and gas service provider, paid about $ 18.3 million in overtime that was owed to more than 1,000 of their employees across the U.S. One of the biggest blunders Halliburton ran into was inaccurately categorizing employers as … Continue reading Overtime: Protocol And Avoiding Implications
