Tag Archives: Avoiding

Work-Work Balance: Avoiding Stress as a Small Business Owner [Infographic]

Eric Wall — July 26, 2017 Follow @equivityva — July 26, 2017 Stress management is probably one of the most important yet least discussed topics of being a small business owner. It often feels like stress is an unavoidable part of being an entrepreneur. If business is booming, you experience stress taking orders, dealing with … Continue reading Work-Work Balance: Avoiding Stress as a Small Business Owner [Infographic]

Guide to Avoiding Low Quality Reputation Companies

Reputation X — July 18, 2017 — July 18, 2017 StartupStockPhotos / Pixabay An unfortunate fact about reputation management companies is that most of them are not really reputation management companies. They’re really public relations agencies, search engine optimization companies, or just some guy in an apartment somewhere. Most of the time they are ‘offshore’, … Continue reading Guide to Avoiding Low Quality Reputation Companies

5 Tips to Avoiding the ‘Job Hopper’ Label While Quickly Moving Your Marketing Career Forward

Mark Miller — April 4, 2017 Follow @MMtwopointfive— April 4, 2017 It’s common (and even expected) that marketers dedicated to growing their career will make several strategic moves between companies pursuing a more compelling experience, increased autonomy, better compensation, etc. And in most cases, they’ll take those steps up much more quickly and frequently than … Continue reading 5 Tips to Avoiding the ‘Job Hopper’ Label While Quickly Moving Your Marketing Career Forward

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

Ginny Marvin on February 28, 2017     What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

Avoiding Insanity with Product Differentiation

by Mediafly June 29, 2016June 29, 2016 Albert Einstein may or may not have made the famous statement about the definition of insanity being “doing the same thing over and over and expecting different results.” But wherever that saying originated, there’s plenty of truth in it, and it’s used by countless individuals and organizations as … Continue reading Avoiding Insanity with Product Differentiation

Avoiding The Predictive Analytics Fail In Demand Generation

by Adam Needles May 31, 2016May 31, 2016 Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. But I bet “you know a guy who knows a guy” … Continue reading Avoiding The Predictive Analytics Fail In Demand Generation