Ryan MeadJuly 15, 2015 Personality assessments have their pros and cons. Here at Vitru, we take pride in the amount of work we do in creating assessments that properly identify all of an employee’s strengths, so our clients know what they’re good at, and what tasks they’re better off avoiding. Everyone works, behaves, and thinks … Continue reading Avoiding The Common Pitfalls of Bad Personality Assessments
Tori SabourinJune 18, 2015 Brands large and small have competitors they’d like to out-sell, out-promote and out-perform. But as much as you’d like to poke around the competition and see what they’re up to, it’s not always ethical. The St. Louis Cardinals are the latest (but certainly not the last) organization to get caught snooping … Continue reading Scoping Out the Competition (While Avoiding Jail Time)
Rachel MartinezMay 24, 2015 Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, … Continue reading Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay
