by Dhariana Lozano Follow @DhariLoSeptember 8, 2016 Social media marketing may seem like the wild west when it comes to laws, but it is not. As social media becomes an integral part of business, more rules and regulations are put into effect to keep consumers safe. In this post I’ll detail some really basic social … Continue reading 3 Common Legal Social Media Marketing Issues & How to Avoid Them
By Shane Barker August 12th, 2016 If you’re an app marketer or developer, you already know the challenges of getting your app to rank in the app store. This can prove to be a challenge considering there are more than 4 million apps in the Android Play Store and Apple App Store combined. So you try … Continue reading 5 App Store Optimization Mistakes To Avoid
by Danielle HillSeptember 2, 2016 It’s important for B2B firms to have a polished, professional web design that tells the company’s story visually and helps them stand out from their competitors. However, if the B2B website design makes the four simple mistakes listed below, the design may harm the brand’s image rather than help it. … Continue reading 4 Simple Mistakes to Avoid in B2B Web Design
by Duke VukadinovicAugust 15, 2016 The concept of improving customer experience is not a new one, but it is certainly gaining more popularity, as every business is looking for more and more effective ways to improve their operations, which will eventually increase their revenue. In the early days of the Internet era, for a business … Continue reading 4 Common CX Mistakes Business Websites Make – And How to Avoid Them
by Alex Birkett July 25, 2016July 25, 2016 If you’re a budget brand, there’s nothing wrong with a website that looks kinda cheap. But if you’re selling expensive watches or clothes? Well, that’s not the message you want to be sending. Of course, it’s all about context. Aligning design elements to your brand and business … Continue reading How to Create a “Luxurious” User Experience (and Avoid Looking “Cheap”)
by Robin Tartleton July 8, 2016July 8, 2016 Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has … Continue reading Avoid Wasted Ad Spend, Create Ads That Get Noticed
by Venkatesh C.R. July 5, 2016 Follow @dotcominfowayJuly 5, 2016 When doing marketing on the internet, there are a number of crucial facts which you should take into consideration so as to avoid failure in your campaign. With PPC, here are some of the things that you should avoid for the best results. Keyword Overload … Continue reading Top 5 PPC Mistakes to Avoid [Infographic]
by Clare Nemeth June 28, 2016June 28, 2016 Have you ever had tons of points on your loyalty card, but no idea how to spend them? You collected all those precious points, but for what? The broken promise of being rewarded can shortly result in disappointment. That’s definitely something you want to avoid in your … Continue reading 5 Tactics to Avoid Loyalty Program Members from Sitting on Their Points
by Brittany Berger June 26, 2016 Follow @bberg1010June 26, 2016 You all know I’m enthusiastically on the non-stop train to automation station. Automating processes and tasks are essential to running a one-woman shop because it’s not like you have a full-time assistant. And one of the places it’s most useful? That damn inbox that won’t … Continue reading 10 Ways to Avoid Insanity and Automate Your Email
by Amanda Oliver June 23, 2016June 23, 2016 Social media spending is predicted to double in the next few years and make up an increasingly larger portion of marketing budgets. As you expand your company’s user acquisition and retention strategy to include paid social, the person you have at the helm of those efforts will … Continue reading Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager
