When doing marketing on the internet, there are a number of crucial facts which you should take into consideration so as to avoid failure in your campaign. With PPC, here are some of the things that you should avoid for the best results.
Do not overload too many non-essential keywords into your campaign since this will swamp you under a load of unimportant or non-trending keywords which will really drag down your performance. Analyzing keyword performance can be one way to optimize your campaign for good results.
Overlooking Landing Pages
Landing pages are often the determining factor between the success and failure of a campaign. If you do not pay enough attention to the landing pages, then the whole campaign will have been in vain. Easy landing pages often get the best results in terms of overall performance and returns.
Negative Quality Score
A negative quality score in your PPC campaign is a sure-fire way that will ultimately end up in failure. Pay extra attention to quality from the content, media and website quality for best results.
Not Bidding Carefully
Careful bidding on PPC campaigns is essential as it determines whether you will get your target audience or not When you bid keenly on your campaign, then you will be sure to have some exceptional results.
Under-estimating Mobile Targeting
The mobile audience is the most important segment when it comes to marketing campaigns. When you put less weight into the issue of mobile users, then you will have halved your chances of getting ahead with the campaign and lost a huge chunk of everyday internet users.
Source: Dot Com InfowayDigital & Social Articles on Business 2 Community