by Personal Branding BlogSeptember 20, 2016 In this context, black hole is not a scientific term but, rather, the annoying situation when people apply for posted job openings and never hear back. It’s very frustrating because applying for jobs is a time-consuming effort—too often with no results. But why is that state of affairs so … Continue reading Know How to Avoid the Black Hole
by Amanda OliverSeptember 19, 2016 Social media spending is predicted to double in the next few years and make up an increasingly larger portion of marketing budgets. As you expand your company’s user acquisition and retention strategy to include paid social, the person you have at the helm of those efforts will be required to … Continue reading Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them. Laura Collins on September 15, 2016 I was once asked to list my favorite PPC mistakes. To me, this seemed like a contradiction in terms; I don’t hold any of the mistakes I’ve made in particularly … Continue reading Common PPC mistakes and how to avoid them
by Dhariana Lozano Follow @DhariLoSeptember 8, 2016 Social media marketing may seem like the wild west when it comes to laws, but it is not. As social media becomes an integral part of business, more rules and regulations are put into effect to keep consumers safe. In this post I’ll detail some really basic social … Continue reading 3 Common Legal Social Media Marketing Issues & How to Avoid Them
By Shane Barker August 12th, 2016 If you’re an app marketer or developer, you already know the challenges of getting your app to rank in the app store. This can prove to be a challenge considering there are more than 4 million apps in the Android Play Store and Apple App Store combined. So you try … Continue reading 5 App Store Optimization Mistakes To Avoid
by Danielle HillSeptember 2, 2016 It’s important for B2B firms to have a polished, professional web design that tells the company’s story visually and helps them stand out from their competitors. However, if the B2B website design makes the four simple mistakes listed below, the design may harm the brand’s image rather than help it. … Continue reading 4 Simple Mistakes to Avoid in B2B Web Design
by Duke VukadinovicAugust 15, 2016 The concept of improving customer experience is not a new one, but it is certainly gaining more popularity, as every business is looking for more and more effective ways to improve their operations, which will eventually increase their revenue. In the early days of the Internet era, for a business … Continue reading 4 Common CX Mistakes Business Websites Make – And How to Avoid Them
by Alex Birkett July 25, 2016July 25, 2016 If you’re a budget brand, there’s nothing wrong with a website that looks kinda cheap. But if you’re selling expensive watches or clothes? Well, that’s not the message you want to be sending. Of course, it’s all about context. Aligning design elements to your brand and business … Continue reading How to Create a “Luxurious” User Experience (and Avoid Looking “Cheap”)
by Robin Tartleton July 8, 2016July 8, 2016 Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has … Continue reading Avoid Wasted Ad Spend, Create Ads That Get Noticed
by Venkatesh C.R. July 5, 2016 Follow @dotcominfowayJuly 5, 2016 When doing marketing on the internet, there are a number of crucial facts which you should take into consideration so as to avoid failure in your campaign. With PPC, here are some of the things that you should avoid for the best results. Keyword Overload … Continue reading Top 5 PPC Mistakes to Avoid [Infographic]
