Richard Sellers — September 28, 2017 — September 28, 2017 ashlinbpg / Pixabay Before suggesting some of the right interview questions, let’s start by discussing some of the wrong questions that lead to less successful hires. In a blog this summer, Shelly Palmer wrote: “if you ask the wrong questions, you’re going to get the … Continue reading Executive Interviews: The Right Questions Can Avoid the Wrong Hire
James Glover — September 27, 2017 Follow @coherentpath — September 27, 2017 Pexels / Pixabay The pressure is on for retail marketers to up the volume of emails they’re sending. This comes as no surprise, considering the ROI is huge (3800%, according to the Direct Marketing Association) and emails have been proven to boost revenue … Continue reading 3 Common Email Calendar Planning Mistakes (And How To Avoid Them)
Choncé Maddox — September 27, 2017 — September 27, 2017 kalhh / Pixabay The blogging industry has grown and evolved over the past few years. It’s clear that having a blog can be very lucrative whether you’re trying to establish a company blog or a personal brand blog. However, it’s not always easy to get … Continue reading 5 Mistakes New Bloggers Make (And How to Avoid Them)
Miranda Marquit — September 27, 2017 — September 27, 2017 CyberRabbit / Pixabay Outsourcing can be a great way to free up time for you to work on what matters most for your business. Creating and managing a remote team, and hiring others to handle mundane tasks, can be good ways to Creating and managing … Continue reading 4 Mistakes to Avoid When You Hire a Virtual Assistant
Mike Wolfe — September 15, 2017 Follow @MikeWolfeCP — September 15, 2017 tswedensky / Pixabay Are your landing pages performing at their absolute best? When it comes to inbound marketing and growth-driven design, there is almost always room for improvement. And with only a few seconds to grab a visitor’s attention on a landing page, … Continue reading 8 Common Landing Page Design Crimes to Avoid
Laura Donovan — September 13, 2017 Follow @thewordpro — September 13, 2017 LoboStudioHamburg / Pixabay 95% of online adults age 18 to 34 are most likely to follow businesses on Social Media. Over 70% of online adults age 18 and 65 and over are using Social Media. Users are tapping Social Media to get their … Continue reading 6 Social Media Marketing Mishaps to Avoid & Why Hiring a Professional is Smart
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. Brian Weiss on September 11, 2017 Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. … Continue reading Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
Miranda Marquit — September 11, 2017 — September 11, 2017 judithscharnowski / Pixabay Establishing company culture is one of the most important things you can do as a startup. Your company culture carries over to your employees and to your customers. Additionally, the culture you develop can also impact your public face. Over time, company … Continue reading 3 Pitfalls to Avoid When Establishing Company Culture
Sahail Ashraf — August 31, 2017 Follow @BizGrowInsights — August 31, 2017 Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, … Continue reading How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)
Serenity Gibbons — August 24, 2017 — August 24, 2017 hafielally / Pixabay Learning to develop flexibility isn’t just about bending the rules as circumstances change. Being flexible can also include changing the way you run your business day-to-day when something isn’t working. Flexibility is having the awareness that life is ever changing, and adaptation … Continue reading Want To Avoid Failure? Ditch Rigidity And Develop Flexibility
