Darnelle O’Brien — June 9, 2018 — June 9, 2018
kaboompics / Pixabay
Why it’s time to get personal in the digital world
With 24/7 access to products, services and new technology, brands are faced with the challenge of standing out in a crowded marketplace.
The truth is, your customers are too smart for generic messaging blasts, off target communications and inauthentic appeals. Instead, they require one-on-one, personalised interactions and expect brands to provide products and services tailored to their needs.
Get personal. Start interacting.
Interactive marketing relies on consumers to communicate their preferences and needs, so that marketers can tailor their marketing materials. These strategies are proven to attract a loyal following of customers and cut through the clutter.
Aim to create a two-way dialogue with your customers. Encouraging your customers to engage with your brand online, will help you to gather valuable insights that can be used to develop products and services that will excite your customers.
Five ways to implement interactive marketing
1. Email marketing:
Create segmented lists with personalised communications and promotions delivered straight to your customers inbox.
2. Search engine marketing:
Take advantage of remarketing to serve targeted ads to users that have visited a specific page or taken a specific action on your website. Personalise these ads even more, with dynamic remarketing, which serves ads using specific items or pages that a website visitors has viewed or interacted with.
3. Sponsorships:
Partner with companies and influencers with an established following to reach new audiences and increase brand awareness.
4. Content marketing:
Provide relevant, tailored content to your customer that solves their key pain points. When customers receive advertising or marketing materials relevant to their needs, they are more likely to engage and make a purchase.
5. Social networking:
Deliver personalised offers via social media remarketing and cut through the digital clutter.
So, there you have it, the inside scoop on personalization in the digital world.
Are you ready to ramp up your marketing efforts and stand out in cyber space?
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