13 Critical Video SEO tips

by Nathan Sikes November 28, 2015
November 28, 2015

Video marketing

Producing videos is an excellent way to grow your business. Video gives potential customers insight that other media formats simply cannot provide. While video is an ideal medium for your company, you need to follow the right search engine optimization tips when planning your video campaign.

  1. Offer new and exciting information: Producing a video is all about the audience. Your audience desires information they have not heard before and the want the information presented in an interesting way. Take the time to design high-quality videos that offer useful information. A unique and helpful video will get the likes and shares necessary to move your video up the search engine rankings.
  2. Make your videos easy to watch: There are many video players on the market, but many players are difficult to navigate. Take the time to find the best video player for your site. Users should be able to skip ahead, rewind, or fast forward with ease. If watching your videos is a struggle, and then people simply won’t watch them. Find an easy to use video player, and take your business to the next level.
  3. Add interactive video elements: A video is an ideal launchpad for your brand. Adding interactivity will keep viewers engaged and introduce them to your brands. There are several strategies to make your videos interactive. These options including links, quizzes, and other forms. Consider adding a poll to the end of your video. By adding interactivity to critical moments in your videos, you will drive traffic to other parts of your site and raise your search engine rankings throughout the site. Adding interactivity will help you gather valuable data for future videos.
  4. Target the right keywords: Keywords are critical to search engine results. Before you post a video, spend time researching the right keywords. Attach trending keywords to the title of your videos to move up the rankings.
  5. Write a transcript: Google searches each website for text, so one way to increase your ranking is to include a transcript of each video. This transcript is sure to include critical keywords to move you up the search engine rankings.
  6. Use the right embed code: You may choose to post your videos on YouTube. This is an excellent option, but you need to post videos to your website. When you post YouTube videos on your web page, you must use the right embed code. Use the old embed code because this code is easier for search engine spiders to analyze. Choosing the right embed code seems like a small issue, but it will significantly impact on your search rankings. Make sure you use the proper embed code for each video on your site.
  7. Regularly update the titles: Keywords are important, but they also go out of style. As keywords rotate out of fashion, you need to browse through your videos and change the titles. By paying attention to your titles, you can continue to gain value out of your old content.
  8. Finding the right moment: Your viewer numbers will be correlated with the internet traffic when you post the video. Post your videos at peak traffic times to drive viewers to your videos.
  9. Find ways to increase viewing time: Average viewing time is a critical metric for search engines. The longer that users watch your video, the higher the video will rise in the search rankings. If you want your videos to move up in the search rankings, then you must keep viewers engaged throughout your video. Your videos must have a great hook and should be exciting from start to finish. Increase your average viewing time to climb the search rankings.
  10. Create video playlists: Google includes video playlists in search results for YouTube, so creating playlists gives your videos even more visibility. Playlists also invite binge watching, which builds customer loyalty. Playlists can be built around a particular subject or a particular guest. Start crafting quality playlists to hook your viewers.
  11. Use YouTube intelligently: YouTube is an excellent tool, but your goal is to drive traffic to your site. Use YouTube videos to tease extra information that is on your site. Include links to your site during each video, so viewers know where they can find more information. YouTube receives millions of visits every day, so capitalize on their popularity.
  12. Allow others to post your videos: The internet works best when people share information. Your videos provide valuable information and are meant to be shared. Allow other creators to embed your videos on their website. You will still gain views, and your site will become more visible. Allowing other sites to post your videos will drive traffic to your site. You have nothing to lose by allowing people to embed your videos on their website.
  13. Check your progress: Changing your search engine optimization strategy is important, but tracking the impact of these changes is critical. YouTube provides users with a traffic sources report. This report will show which search terms are driving people to your videos. YouTube also gives you a report on which videos are viewed the longest. This data should give you an idea as to which subjects have the biggest impact on your viewership. You should carefully watch the traffic on your site, to see which changes increase traffic. By closely watching your progress, you can optimize your search engine optimization strategy.

Video adds value to your web page, and with proper search engine optimization video can drive traffic to your website.

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