If you haven’t started using Facebook’s in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers. Andrew Waber on May 25, 2016 Just a few months ago, Facebook announced that its Audience Network was on track for a … Continue reading Why you should be looking at Facebook’s Audience Network
by Personal Branding Blog May 23, 2016May 23, 2016 Facebook was once a great way for personal brands to immediately start building an audience for their Pages. In the last few years algorithms have changed all of that, but a new feature aims to solve the organic growth problem. Many brands and businesses post content, … Continue reading Facebook Audience Optimization to Better Target Your Brand Audience
by Bob Hutchins May 11, 2016 Follow @BobhutchinsMay 11, 2016 Cable? Maybe if they had it. According to a new report by Think With Google on the latest in video trends, one in three consumers either currently does not have cable or never has had cable. In the media business, these consumers are known … Continue reading Where Does Your Audience Go for Video?
by Joshua Breyfogle May 3, 2016 Follow @SimplySocialGRPMay 3, 2016 There is no such thing as an overnight success. It takes a lot of hustle, skill and focus to be successful. Social media is no different, you gotta be good to get where you’re trying to go. But for those just starting out on social … Continue reading 3 Tips to Grow Your Audience
by Adam Fout April 27, 2016 Follow @bluesteeletxApril 27, 2016 No matter what type of business you run, email marketing presents a unique opportunity—and you probably think you need a fantastic email newsletter design to get the most out of it. If you’ve gone about your list-building methods properly, you’ve got a list of interested … Continue reading Email Newsletter Design — Why You Need to Throw Out the Newsletter and Think About Your Audience
By Martin Brown April 27th, 2016 Today’s marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that’s now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what they want – and where you need to reach them. Fortunately, … Continue reading Target The Right Audience To Build Your Business
by Dan Radak April 22, 2016 Follow @https://twitter.com/DanRadakApril 22, 2016 Having a business blog has become a necessity in the modern day and age of online commerce. If you want your business to maintain an internet presence and keep drawing in the customers, you must have a blog with lots of quality content featured on … Continue reading Promotion, Strategy, and Audience: Vital Aspects of Your Business Blog
by Micha Boettiger April 16, 2016 Follow @writerworldwideApril 16, 2016 Facebook marketing has become increasingly pay-to-play over the last several years, which has caused a lot of complaining among social media marketers. Compared to several years ago, the posts of business pages get almost no circulation among their followers, unless they pay for a “boost”. … Continue reading How To Build a Great Target Audience on Facebook
by Austin Iuliano April 11, 2016 Follow @austiniulianoApril 11, 2016 Snapchat is hot right now. Hot like… Ouch! Get your hand off the stove, kinda hot! There is just so much attention and interest on this platform. “If you work in marketing, social media, or PR and you are not on Snapchat you are stupid … Continue reading 5 Creative Ways to Build Your Snapchat Audience
by Laura Donovan April 11, 2016 Follow @thewordproApril 11, 2016 It seems that every time I open my Facebook News Feed I get the same ad for a local realtor. Her ads are nothing but her picture with text that says, “If you are ready to buy or sell, contact me.” The ad does not … Continue reading It’s Not About You – Focus on Your Audience to Market Effectively
