Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election. Rob Rasko on January 20, 2017 Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s … Continue reading How digital media won the White House for an ‘analog’ audience
Arik Hanson — January 9, 2017 — January 9, 2017 2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey Neistat who sold his video-sharing app, Beme to CNN for a cool $ 25 million. But, for every Casey Neistat (who’s been huge … Continue reading Mainstream Media Versus YouTube Influencers – Which Has the Bigger Audience?
Olivier Choron — December 7, 2016 Follow @purechannelapps— December 7, 2016 Social media, there’s no denying, can be (when done correctly) a very effective method for reaching a wider audience. But how can you ensure you’re taking full advantage and are using the right platforms and methods to drive the best results? I was recently … Continue reading How to Expand Your Audience on Social Media
Brad Smith — December 6, 2016 Follow @bsmarketer— December 6, 2016 Anton recently talked about funnels. Specifically, the highest converting sales funnel he uses to grow audiences, product sales, and businesses. They’re straightforward and easy to understand once you see the setup. Except… who do you target? How do you get people into these funnels … Continue reading How To Fill Your Funnels With A Profitable Audience
Bill Conn — November 23, 2016 — November 23, 2016 LinkedIn announced the launch of Sponsored InMail last week, and I really wanted to love it. I still might. But right now it seems like just another great way for marketers to be ignored by their audiences – and potentially damage their brand in the … Continue reading LinkedIn Sponsored InMail: Another Way to Be Ignored by Your Audience
Damien Bianchi — November 19, 2016 — November 19, 2016 A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually … Continue reading Search: The Art And Science Of Identifying Your Target Audience
by Jack Loechner, Staff Writer @mp_research, November 9, 2016 According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis … Continue reading B2C Content Marketers Focusing On Their Audience
Personal Branding Blog — November 12, 2016 — November 12, 2016 Your personal brand’s website is a calling card for your business — your blog is the portal through which your customers can connect with you. With so much information being published each day it is more important than ever to have an effective content … Continue reading How a Blog Can Connect You with Your Brand Audience
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources. Andrew Waber on November 9, 2016 Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and … Continue reading As Facebook Audience Network broadens, what does it mean for your campaigns?
