Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Robin Lord on July 31, 2020 at 9:05 am I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I … Continue reading Why SEOs should care about brand
Elijah Masek-Kelly — February 5, 2018 Follow @ElijahMK100 — February 5, 2018 So, you’re launching a SEO campaign and you’ve got keywords coming out of your – everywhere? Looking to blast out tons of content but still stuffing your articles with as many keywords? Well, this isn’t 2013 anymore – so stop it! Today, SEO … Continue reading SEO Should Be Spelled With a PR
By Samuel David January 24th, 2018 Let’s be clear about one thing: Search Engine Optimization is what your business actually needs, not an SEO company. I know a lot is going through your mind right now. But first, clear it off your mind that this post is against search optimization companies–it’s not. Instead, it’s for … Continue reading Your Company Needs SEO Services, Not An SEO Business
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. Thomas Stern on December 7, 2017 Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. … Continue reading The importance of targeting branded searches
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. Brian Weiss on December 4, 2017 At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform its estimation of the relevance, importance and … Continue reading Four brand-building activities that lay the foundation for SEO
Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies. Wesley Young on May 24, 2016 When we think of brands, … Continue reading 10 tips for building a local brand that will boost your local search ranking
by Justin Herring April 19, 2016 Follow @justincherringApril 19, 2016 You’ve Been Branded! How SEO Can Build Your Brand Search Engine Optimization (SEO) is all about getting YOUR brand more visibility. That’s really the name of the game. You are optimizing your online properties such as your social media accounts, website(s) and listings on directory … Continue reading You’ve Been Branded! How to Use SEO to Build Your Brand
