Tag Archives: audience

How to Get Traffic to Your Blog Without Boring Your Audience to Death

Matt Brennan — April 6, 2017 Follow @MattLBrennan— April 6, 2017 There are plenty of blog posts out there (some on this site) designed to tell you all the technical aspects of how to get traffic to your blog. You need to optimize your site for the search engines with the right keywords, and just … Continue reading How to Get Traffic to Your Blog Without Boring Your Audience to Death →

Grow Your Audience with Amazon Giveaways

Amazon

Susan Gilbert — April 6, 2017 Follow @SusanGilbert— April 6, 2017 How Amazon Giveaways Can Grow Your Audience Is your business struggling to build exposure for your products or services? Amazon offers several options to help you build a buzz for your brand. One of the best ways to increase awareness is by promoting your … Continue reading Grow Your Audience with Amazon Giveaways →

The 3 Best Email Marketing Platforms to Engage Your Audience

Marketing Platforms

Annie Qureshi — March 24, 2017 Follow @annierqureshi— March 24, 2017 In today’s ever-evolving market of content and user engagement, there are always new tricks and tools emerging to equip your business with interactive ways to reach your audience and convert them to customers. However, finding a strategy that works for your company can be … Continue reading The 3 Best Email Marketing Platforms to Engage Your Audience →

How to Build an Audience for Your Company’s Blog

Business Blogging

Kim Westwood — March 23, 2017 Follow @shopping_links— March 23, 2017 Most marketers know how important blogging is, but if you have ever managed a blog for your company, you know how difficult it is to build a dedicated audience. Unlike social media, which allows you to cultivate new followers directly within an already-popular platform, … Continue reading How to Build an Audience for Your Company’s Blog →

Want stronger content? 7 steps to truly understanding your audience

Content Management

When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017 For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience →

How To Create A Super Engaged Audience For Your Brand

Branding Lessons

Will Humphries — February 21, 2017 Follow @JustCallMeWill— February 21, 2017 The use of hashtags has become so prominent in content, particularly on social media, that it has penetrated pop culture. Jimmy Fallon has produced skits with celebrity guests poking fun at the hashtag phenomenon. Hashtags are much more than a pop culture trend, though. … Continue reading How To Create A Super Engaged Audience For Your Brand →

How to spice up your TrueView audience strategy on YouTube

YouTube

Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features. Anna Shirley on February 15, 2017 A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to watch video content. Many … Continue reading How to spice up your TrueView audience strategy on YouTube →

Tailor Ads by Device or Audience with AdWords IF Functions

Google Advertisement

Allen Finn — February 13, 2017 — February 13, 2017 Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. … Continue reading Tailor Ads by Device or Audience with AdWords IF Functions →

6 ways to grow your podcast audience with SEO

Podcasts Marketing

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play. Stephan Spencer on February 9, 2017 Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any … Continue reading 6 ways to grow your podcast audience with SEO →

How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Customer Segmentation

Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd →