Category Archives: Market Differentiation

How Does a Company Stand Out in an Existing Market?

Pete Winter November 23, 2021 B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority … Continue reading How Does a Company Stand Out in an Existing Market?