Dave Sutton — June 8, 2018 — June 8, 2018 Regardless of platform, video has become the most popular type of digital content among consumers. It has also moved to the forefront of most marketing strategies, as it balances the advancement of technology with an unlimited expanse of creativity. According to a report from HubSpot … Continue reading Video Marketing Trends To Pay Attention To
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. Mark Williams on May 11, 2018 As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to … Continue reading Attention + intensity: Tips for navigating the new age of media strategy
Pauline Jakober — April 13, 2018 Follow @GrpTwentySeven — April 13, 2018 It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics. While I applaud their interest, I often find that those metrics—in isolation—aren’t terribly useful. At the same time, I can understand the fascination with certain numbers. … Continue reading 4 PPC Metrics That Get More Attention Than They Deserve
Rick Goodman — March 29, 2018 Follow @DrRickGoodman— March 29, 2018 More and more leaders are rethinking the conventional wisdom about time management and workplace productivity. Instead of time management, they’re focusing on attention management—and not without reason. I’m not opposed to time management, but it has its limitations. After all, we all have the … Continue reading Where to Start with Attention Management
Brooke B. Sellas — September 6, 2017 Follow @madSMscientist — September 6, 2017 Looking for Instagram hacks? Look no further than the big boys on the block. It’s always smart to keep an eye on your competitors and even smarter to watch big brands innovate … and then emulate. We’re covering 5 plus not-often-known Instagram … Continue reading 5 Instagram Hacks Big Brands Are Using To Grab Users’ Attention
Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In
Heather R. Morgan — August 18, 2017 Follow @HeatherReyhan — August 18, 2017 bluebudgie / Pixabay Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span. Whether we really do have shorter attention spans than goldfish, as the news tells us, or … Continue reading 5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested
Brian Wallace — August 3, 2017 Follow @nowsourcing — August 3, 2017 Predicting economic trends can help you to make smarter decisions about your business no matter what kind of business you are in. When consumer confidence falls and consumer spending goes with it, nonessential spending is typically the first thing to go. People stay … Continue reading Paying Attention To Economic Indices Can Help Your Business [Infographic]
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! Nate Dame on June 29, 2017 Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used … Continue reading Voice search and SEO: Why B2B marketers need to pay attention now
Chris R. Campbell — April 3, 2017 Follow @chrisrcampbell— April 3, 2017 A few years ago, social networking giant Facebook began to allow users to post online reviews and ratings of local businesses. Since then, the volume of reviews on the site has rapidly increased, with more and more people using Facebook in the same … Continue reading This Online Review Site Has Captured the Attention of Consumers and Businesses (and It’s Not TripAdvisor)
