Tom Martin — August 28, 2019 Follow @TomMartin — August 28, 2019 Getting and maintaining a consumers’ or sales prospects’ attention. It’s the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it? Getting A Sales Prospect’s Attention People will take … Continue reading How To Get People To Pay Attention To You
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy. Ronald Dod on August 13, 2019 In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to … Continue reading How to advertise to an audience with an 8-second attention span
Dave Sutton — June 25, 2019 — June 25, 2019 According to Internet Live Stats, over four billion people are online today. That’s more than half of the world’s population. In light of this, most businesses have made establishing an online presence a top priority. From engaging users on social media to deploying sophisticated email … Continue reading Digital Marketing Trends You Need to Pay Attention to Now!
Kara Perez — June 21, 2019 — June 21, 2019 Focus, being present or living in the moment. Chance are you’ve heard some version of this in the last few days. Being present has become a buzzy topic, one that everyone from lifestyle gurus to researchers. Headlines tell us over and over again that our … Continue reading How to Focus Your Attention Better at Work
Sara Staffaroni — May 26, 2019 — May 26, 2019 Survey emails are one of the best ways to get customer information straight from the source. But times are changing, and getting your customer’s attention over email is difficult. 20 years ago, when the world was just discovering the email, there wasn’t a whole lot … Continue reading Survey Emails: How to Grab Your Customer’s Attention
Sarah Bentley — March 20, 2019 — March 20, 2019 Pexels / Pixabay I had no idea that being detail-oriented was such an important personality trait until I got to Intero, but it turns out I had been applying it way before I knew I even had it. Having an internship in the fashion industry, … Continue reading Why You Need to be Paying More Attention to Detail
Kevin George — January 27, 2019 Follow @imkevin_monk — January 27, 2019 Email subject line can be compared to the headline of a daily newspaper or magazine article. Whether someone reads the complete article or ignores it usually relies on how enticing the headline is. Same applies to subject lines. The more engaging your subject … Continue reading Email Subject Line Trends To Pay Attention To in 2019
How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019 Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Michael Burdick — January 3, 2019 Follow @paro_io — January 3, 2019 geralt / Pixabay A staggering 43 percent of the U.S. workforce is projected to be part of the gig economy by 2020, which is welcome news for swamped CFOs and their overloaded teams. Instead of watching bandwidth burnout destroy their best people or … Continue reading Attention, CFOs: Transactional Marketplaces Are Not Your Friends
Attention Spans Are Growing by Laurie Sullivan , Staff Writer @lauriesullivan, August 28, 2018 Business professionals are spending more time with content. In fact, 59% say they can give a piece of content their undivided attention without becoming distracted more today versus one year ago. And 49% admit they have become more selective about the content … Continue reading Attention Spans Are Growing
