Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! Nate Dame on June 29, 2017 Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used … Continue reading Voice search and SEO: Why B2B marketers need to pay attention now
Chris R. Campbell — April 3, 2017 Follow @chrisrcampbell— April 3, 2017 A few years ago, social networking giant Facebook began to allow users to post online reviews and ratings of local businesses. Since then, the volume of reviews on the site has rapidly increased, with more and more people using Facebook in the same … Continue reading This Online Review Site Has Captured the Attention of Consumers and Businesses (and It’s Not TripAdvisor)
Mike Ryan — March 24, 2017 — March 24, 2017 It’s a noisy world out there, and today’s technology means that consumers are being exposed to an ever-growing volume of content every day. So, is it really any wonder that the average attention span has shrunk from about twelve seconds, to just eight since the … Continue reading How to Beat the 8-Second Attention Span
Isabel Hayward — March 6, 2017 — March 6, 2017 With the frequent emergence and growth of new, lucrative social media such as Snapchat, Twitter, and Instagram (the #trifecta), combined with the existing ease of communications platforms like text-messaging, it tends to become more and more difficult to grasp the attention of the reader through … Continue reading Pay Attention to Me: The Best Subject Lines [Infographic]
Jeff Bullas — February 27, 2017 — February 27, 2017 The social web has amplified many truths about humanity. Some of us will do anything to get noticed and build a brand. This even includes some new dubious tactics such as fake news and alternate truth. They have been used to both divert and attract … Continue reading How to Automate Twitter To Get Attention and Grow Your Followers
Mikhail Dubov — February 13, 2017 — February 13, 2017 To build passionate customers, you must take into account all types of customers and not just your detractors. It is hard to find a company these days that does not want to listen to its customers. However, only a select few have truly mastered this … Continue reading Why You Should Pay More Attention to Your Promoters
Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel. Chris Kerns on January 16, 2017 Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones … Continue reading Why marketers should be paying attention to Twitch
Angela Hausman, PhD — December 22, 2016 Follow @MarketingLetter— December 22, 2016 Image courtesy of Branding Strategy Insider What’s the attention economy, you ask? Well, everything is in short supply, which gives it value — money, raw materials, labor, products, even time. In economics, we talk about why diamonds, which may be a girl’s best … Continue reading 3 Tips for Surviving in the Attention Economy
by Aaron Baar, Staff Writer, December 20, 2016 The year is almost over, which means many marketers are deep into planning for 2017. While most media companies are forecasting only moderate overall advertising growth next year, digital ad spending — thanks to investment in social and search — will continue to be an area of … Continue reading Give These Three Areas Special Attention In 2017
by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention
