by Akinde Hafiz June 12, 2016 Follow @akinde_hafizJune 12, 2016 There’s no doubt that blogging offers limitless opportunities for earning sustainable income. But the extent to which you can go is determined by your ability to learn and implement what works and stop pursuing what doesn’t. Generally, when we talk about blog monetization, the top … Continue reading 5 Blog Monetization Strategies That Work but You Aren’t Paying Attention To
by Melissa Chu April 16, 2016April 16, 2016 So, here’s how it works: You start a site, grow a mailing list, and then your loyal fans contact you for freelance work. The money comes in. At least, that’s supposed to be what happens. But what if your readers and your clients are two completely different … Continue reading What You Should Do If Your Blog Followers Aren’t Your Customers
by Karolina Jasvinaite March 31, 2016March 31, 2016 Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in … Continue reading Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?
by Jim Haudan March 22, 2016 Follow @jhaudanMarch 22, 2016 Are you a good storyteller? If not, it could be holding you back at work. Anyone with aspirations of being a great leader, someone who inspires others to work together and give their all to a joint mission, needs to be able to tell a … Continue reading Leaders Aren’t Telling the Stories Their People Care About
by Kevin Ho March 17, 2016March 17, 2016 Did you know that only 1 out of every 8 A/B tests manage to produce significant results? And that’s at a professional level! Imagine how the statistics must look for people just getting started. There are a number of reasons why your A/B tests aren’t giving you … Continue reading 7 Reasons Why Your A/B Split Tests Aren’t Working
by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line
Despite the promise of automation, marketers still have a ways to go. Columnist Scott Vaughan explains why we need to focus on automating the right data and eliminating the manual tasks that hold us back. Scott Vaughan on March 4, 2016 With pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for … Continue reading We Marketers Aren’t As Automated As We Think
by Danny Maloney February 13, 2016February 13, 2016 Have you been frustrated with your Pins’ recent visibility? Or perhaps overjoyed by a sudden growth in repins and referral traffic from Pinterest? Either way, you are not alone. Over the past year and a half, many Pinners have noticed seemingly unexplained changes in their engagement and … Continue reading “Why Aren’t My Pins Being Seen?” Diving Into The Pinterest Smart Feed
by Bob Hutchins January 31, 2016 Follow @BobhutchinsJanuary 31, 2016 Throughout the last five years, social media marketing has been one of the fastest growing job opportunities. It’s also one of the least understood–by both employers and the employees who fulfill those roles. Hootsuite CEO, Ryan Holmes, recently published an opinion piece on FastCompany titled, … Continue reading You Aren’t Cut Out For Social Media Marketing
by Dave Smitherson January 24, 2016 Follow @advertzonesJanuary 24, 2016 Regardless how many search marketing experts preach the obvious, individuals (even those in SEO) still aren’t getting it: you’re nuking your search position by virtue of unskilled tactics that are, quite frankly, an embarrassment to my craft. Admittedly, the title alone appears haughty when webmasters … Continue reading Suddenly Lose Search Ranking? These 5 Practices Aren’t Helping You
