by Randy Milanovic December 20, 2015 Follow @kayak360December 20, 2015 Last week, Rand Fishkin of Moz released a study by BuzzSumo revealing the engagement data on 757k blog posts. Of those less than 10% actually received links and most received very few views. If you’re received either, you are one of the lucky few, and … Continue reading 90% of All Blogs Aren’t Read. This is How You Join The Other 10%
by Sarah Goliger December 18, 2015 Follow @sarahbethgoDecember 18, 2015 The reason that we, as marketers, invest the time in building dedicated landing pages for each offer we have – whether a piece of content, a demo, a free trial, or even a direct purchase – is to drive conversions. We’re designing these pages in … Continue reading 7 Reasons Your Landing Pages Aren’t Converting
by Chip Stevens November 17, 2015November 17, 2015 When it comes to content marketing, you can’t under-emphasize the importance of visuals. Consider the following, powerful statistics on blog graphics and other visuals: 63 percent of social media content consists of visuals. Marketers who use visuals have better blog traffic, social media engagement and conversion rates. … Continue reading How to Improve the Quality of Your Blog Graphics (Even if You Aren’t a Designer)
by Jim Belosic November 12, 2015 Follow @shortstacklabNovember 12, 2015 Are you looking for a way to engage with your online audience and grow your email list that doesn’t involve a giveaway? There are many ways to enhance your lists and your social presence, beyond contests and other kinds of promotions. In this article, I’ll describe … Continue reading 5 Types of Lead-Generating Campaigns that Aren’t Promotions
Dave WakemanOctober 23, 2015 Over and over, strategy comes up in conversation. Usually it comes up in the form of a question. Something like: “How do we refocus?” “Why does it always feel like we are spinning our wheels?” These and other similar questions always lead me to understand that a business has lost its … Continue reading Warning: Don’t Read This If You Aren’t Prepared To Refocus Your Strategy
Richie ContartesiSeptember 9, 2015 Web design is getting much more advanced, with so many more bells and whistles available now than there were several years ago. Because of this, it is all too easy to forget the basic tips for online success, especially the fundamentals within WordPress. Sure, the type of content you publish, the … Continue reading 5 Biggest WordPress Mistakes I Hope You Aren’t Making
Mike MoranSeptember 6, 2015 I have been my own boss for seven years starting this week, but before that I had a lot of great bosses. But one thing that I realized my bosses needed from me, no matter how good they were, was for me to tell them what to do. Now, I know … Continue reading Why Aren’t You Telling Your Boss What to Do?
WishpondAugust 31, 2015 There’s been a lot of (technical term here) “hullabaloo” in the online marketing world about Facebook’s waning influence. Type “Facebook Reach” or “Facebook Fans” into Google and you’re probably going to get something that looks a bit like this: Are Facebook likes useless? Is the era of success on Facebook over? Rather … Continue reading Why Facebook Likes Aren’t Useless
Aaron AgiusAugust 31, 2015 Do you ever look at prolific blogs and get frustrated by how easy they make it seem? Thousands of people read, comment and share each new post on the blog. It can be discouraging, especially if you’re a new blogger. In contrast, your blog may only get a few dozen hits … Continue reading 27 Reasons People Aren’t Reading Your Blog Posts
Building a content strategy isn’t effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren’t really shortcuts at all. Rebecca Lieb on August 4, 2015 According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70 percent … Continue reading The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All
