Carey Wodehouse January 28, 2022 Companies depend on data to respond to evolving needs, improve customer relationships, and reduce the risks that threaten business operations. Through big data analytics, organizations can predict emerging trends and discover valuable insights that help them make strategic decisions. That said, one of the biggest benefits of the effective use … Continue reading 6 Ways Big Data Analytics Can Drive Down Costs
Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics by Laurie Sullivan @lauriesullivan, January 26, 2022 Simpli.fi, which provides workflow software and programmatic advertising solutions, announced the acquisition of CoreMedia Systems to provide direct and brand response analytics, attribution and media management software to advertising agencies and marketers. This acquisition will enable agencies and … Continue reading Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Isaiah Stone January 6, 2022 Tracking outbound link clicks can give you some great insight into the user behavior of your website. Your website probably has internal links on your web pages to help users explore your website. You also might have outbound links that bring users to other websites. These links might include external … Continue reading Tracking Outbound Links with Google Tag Manager for Google Analytics
Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success. Pamela Parker on December 17, 2021 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how … Continue reading Do you need a marketing attribution and predictive analytics tool?
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool. Pamela Parker on December 9, 2021 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their … Continue reading Does your marketing team need a customer journey analytics tool?
Audience Predict will forecast future program performance. Kim Davis on December 8, 2021 Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors. Audience Predict will … Continue reading Nielsen’s Gracenote adds predictive content analytics
Isaiah Stone November 6, 2021 You can find the social media traffic report relatively easily in Google Analytics Universal Analytics. You might know that you can find a few default, out-of-the-box reports in Universal Analytics. It’s not so easy in Google Analytics 4. Social media traffic is rolled up into another traffic acquisition reporting in … Continue reading Where to Find Social Media Traffic Data in Google Analytics 4
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?
Rafaella Aguiar October 5, 2021 Tracking Instagram analytics is an absolute must for every business that markets itself on Instagram. Analytics help you understand how your posts are performing and what your audience wants to see. And when you know that, it’s easy to post the content people want so your account — and your … Continue reading 4 Third-Party Tools You Can Use to Gain Powerful Instagram Analytics Insights
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. Pamela Parker on September 30, 2021 Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters … Continue reading What do marketing attribution and predictive analytics tools do?
