And why aren’t more CMOs looking ahead? Chris Wood on September 24, 2021 Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai Chief Data Scientist Christopher Penn … Continue reading Using AI-powered predictive analytics to time your next move
Mitch Transue September 21, 2021 Properly tracking and measuring success is a crucial step when using calls to action (CTAs) on your website. But if your website isn’t built in a content management system (CMS) with built-in reporting tools, such as HubSpot, it can be difficult to get the insights you’re looking for. Let’s take … Continue reading How to Properly Track CTAs in Google Analytics
Isaiah Stone September 14, 2021 Many websites offer file downloads in order to hook their target audience into a conversion funnel. It can be a key component of the conversion funnel as it can open lines of communication and an opportunity for you to further build relationships with your prospects. If you have a website … Continue reading How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]
Kevin Webster September 13, 2021 If there’s one question that every search marketer has had to answer for a client, it’s this one: Why don’t my conversions in Google Ads and Google Analytics match? The answer is simple, yet hard to understand. It’s all about your attribution modeling. What is Attribution Modeling? For the purposes … Continue reading Why Don’t Conversions in Google Ads and Google Analytics Match?
Brian Wallace August 27, 2021 It’s no secret that businesses sit on a treasure trove of data. However, up to 73% of the data businesses collect is never analyzed. Letting that data go to waste costs businesses’ bottom line. Many businesses are trying to get ahead with only basic analytics tools, or go without analytics … Continue reading The Science of Analytics [Infographic]
Theodora Stanciu August 27, 2021 With almost 1.9 billion daily active users, Facebook is undeniably the largest social media platform globally. While it may be true that fewer young people are using Facebook and more and more people over 55 are signing up, the platform still remains relevant in social media’s ever-changing scene. The usage … Continue reading Top 5 Facebook Analytics Tools Every Marketer Should Try in 2021 [Infographic]
Isaiah Stone August 24, 2021 One of the most important aspects of any business is understanding what your users want and how they interact with your site. The landing page report is key to draw insights for user behavior. A landing page is the page a user first sees when they land on your website. … Continue reading Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video]
Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience
Joe Martinez August 16, 2021 Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain … Continue reading Why and How to Import Cost Data to Google Analytics (+Template)
Tom Whatley August 1, 2021 Google Analytics 4 is the next generation of Google Analytics. For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. Unlike previous upgrade iterations, GA4 is a brand-new product. This means starting … Continue reading The Definitive Guide to Google Analytics 4
