AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless. By Optimove Published on June 1, 2026 Archilochus, the ancient Greek poet, wrote a line that has traveled through 28 centuries and now belongs to every Navy SEAL training manual and leadership keynote: We don’t rise to the level … Continue reading McKinsey frames AI 2.0; Positionless Marketing delivers it by Optimove
Category Archives: Research Studies
MacKenzie Scott says we underestimate the impact of small acts of kindness. Science agrees
April 29, 2026 MacKenzie Scott says we underestimate the impact of small acts of kindness. Science agrees BY Inc. Whatever you think about the charitable gifts of MacKenzie Scott, no one would describe them as small. The novelist and philanthropist gave away $ 7 billion in 2025. That’s more than her ex-husband Amazon founder Jeff Bezos has given away in … Continue reading MacKenzie Scott says we underestimate the impact of small acts of kindness. Science agrees