Evelyn Timson — January 12, 2018 Follow @Aspect_FandV — January 12, 2018 The advertising industry is changing. The seemingly immutable role of the ad agency is, arguably, in a process of flux and agencies are struggling to adapt and make sense of this brave new world. There’s no doubt that the global economic slowdown since … Continue reading Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity
Esther Cohen — December 25, 2017 — December 25, 2017 Have you ever wished your salespeople spent less time chasing dead leads? How would you feel if you could close more business with fewer leads? What if you had a way to turn dead leads into six-figure clients? The answer to all of these questions … Continue reading How to Qualify Leads for Your Creative Agency
John Smulo — December 20, 2017 Follow @purplecowtweets — December 20, 2017 Shutterstock It’s never been a better time to outsource your digital marketing efforts to an agency. Agencies are comprised of some the world’s top digital marketers, digital marketers that are on top of new trends, the constant algorithm changes and best of all, … Continue reading Outsource Marketing – How an Agency Can Redefine and Bring Profitable ROI
Nick Jaworski — December 18, 2017 Follow @NBJaworski — December 18, 2017 For business owners trying to market and grow their business, you should really read this. So many businesses complain about getting burned by marketers, but half the time it’s one of their own issues below that’s the real problem. If you don’t understand … Continue reading Burned by a Marketing Agency or Burned by Your Own Hand?
Learn from agency insiders on how best to craft your Twitter strategy. Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, … Continue reading Agency secrets for a great Twitter strategy
Esther Cohen — November 28, 2017 — November 28, 2017 Leads are the foundation of any successful sales process. The quality and quantity of your leads determine the quality and quantity of your clients. Any agency that wants to scale its operations should first focus on scaling its lead-generation. A well-defined, systematic process for capturing, … Continue reading How to Build a Scalable Lead Generation System for Your Agency
Pam Moore — November 22, 2017 Follow @pammktgnut — November 22, 2017http://feeds.feedblitz.com/-/492390604/_/pammarketingnut.mp3 Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately, many business and … Continue reading How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017 As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)
Karl Sakas — October 31, 2017 Follow @KarlSakas — October 31, 2017 Natalia_Kollegova / Pixabay What do you do when your agency growth hits a plateau and you feel stuck? A client recently asked for help on this very topic. He had been running his agency for a decade—and sales were in a slump. He … Continue reading Agency Growth Plateau: What to Do When It Happens to You
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions. Rex Briggs on October 25, 2017 For decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their … Continue reading How to avoid the “Agency Measurement Paradox” and win client confidence
