Elisa Gabbert — April 20, 2018 Follow @egabbert — April 20, 2018 Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to … Continue reading State of the Digital Marketing Agency in 2018
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018 BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor
Annie Jones — March 30, 2018 Follow @rockcandymedia — March 30, 2018 I’m the shot-caller at Rock Candy Media. That’s my job title. You probably think it’s cool that I get to tell people that. At least you do if you have no idea about the life altering amount of work and sacrifice that goes … Continue reading Job Titles Don’t Mean At My Ad Agency
Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. Rob Rasko on March 6, 2018 Late last year, the Association of National Advertisers reported that some 35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s … Continue reading Why are marketers talking about taking agency services in-house?
Esther Cohen — March 1, 2018 — March 1, 2018 For an agency, there are few bigger challenges than attracting and retaining top employees. When you’re in the business of selling creativity, the quality of your people dictates the quality of your work. How can you keep employees at your agency happy? Are there any … Continue reading 5 Secrets to Keeping Employees Happy at Your Agency (Backed by Science)
You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid. Rex Briggs on February 14, 2018 Generally speaking, our culture values the opinions of experts. Just tune into any of the leading … Continue reading Unlocking the wisdom of crowds at your agency or on your marketing team
Karl Sakas — February 7, 2018 Follow @KarlSakas — February 7, 2018 Ever worry that there’s something all the other agency owners know, but that no one has bothered to tell you? Something they’re doing that makes life easier, business more profitable, and projects more successful, that you just haven’t quite figured out yet? Having … Continue reading Worried Other Agency Owners Know Something You Don’t?
Joe Ribaudo — February 2, 2018 — February 2, 2018 Your marketing agency website might be something you created yourself on a then user-friendly platform years ago and admittedly haven’t touched since. Or, it might be something you update once a year thanks to the help of your hired web developer. No matter what the … Continue reading 8 Essential Questions Your Agency Website Should Answer
Jeremy Durant — January 30, 2018 Follow @BopDesignSD — January 30, 2018 Hiring an outside B2B marketing agency comes at a cost, but can provide a significant value. In most cases, the value of working with an outside agency greatly exceeds any monthly retainer fees. Whether you are considering hiring a marketing agency, are in … Continue reading Why Consider Hiring an Outside Marketing Agency?
Linda Landers — January 19, 2018 Follow @GirlpowerPR — January 19, 2018 Hiring the right PR & Digital Marketing agency will have a tremendous impact on the success or failure of your communications program. But with the increasing number of agencies, consultancies and solopreneurs out there today, the choices have gotten almost too plentiful. So … Continue reading Ensure Success with the Right PR & Digital Marketing Agency
