by Laurie Sullivan @lauriesullivan, July 27, 2016, 2:12 PM If companies could vote on Verizon’s decision to acquire Yahoo’s core assets, those supporting the back-end pipes that run ads, video and content across the Web would give the deal a thumbs down. While advertisers see the benefits in aggregating data across devices and platforms to … Continue reading Verizon+Yahoo: What Advertisers Should Know
by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers
by Laurie Sullivan @lauriesullivan, June 17, 2016, 3:09 PM While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show a stronger-than-average connection with certain brands in areas such as baby care and food and drink, according to data released Thursday. Data on the digital life of … Continue reading Dads And Brands Connect, But Moms Get More Attention From Advertisers
A partnership with Innovid gives Twitter video advertisers video analytics such as views, engagement and more. Tamar Weinberg on June 17, 2016 at 4:26 pm A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be … Continue reading Twitter advertisers to get stats on video performance
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. Andy Taylor on May 27, 2016 Just last week, I submitted this column with the title, “Is it time for Google to … Continue reading Well played, Google: Advertisers (finally) get more device bidding controls
by Stacey Rudolph May 18, 2016May 18, 2016 Online Ad Fraud is a real problem for advertisers and it is really eating into their ad budget like a ferocious monster. Ad companies likeGoogle, through its AdSense program, have been very ruthless to websites and blogs that direct fake/poor quality traffic to ads. It has banned … Continue reading How The Ad Fraud Menace Is Hitting Advertisers [Infographic]
by Erin Sagin April 18, 2016April 18, 2016 Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers responded saying that they appreciated the tips, but needed broader tactics to apply to non-retail sites. Ask … Continue reading 5 Keyword Search Tools All Online Advertisers Should Be Using
by Andrew Higgins April 15, 2016 Follow @amhigg89April 15, 2016 Every year March Madness captivates our nation in a way few sporting events to. With 68 different teams getting to join the action, and fan bases around the country putting life on hold to follow their favorite collegiate basketball teams, the NCAA tournament is advertisers’ … Continue reading Advertisers Love March Madness, but Paid TV Slots are Not In the Winning Bracket
by Marc Goldberg, , Op-Ed Contributor, (April 16, 2016) In 2004, someone deep within Silicon Valley said: “This is the year of mobile.” In 2005, someone said it to me in New York. For years after that, I could read about it being the year of mobile in every industry publication.You wouldn’t know it by … Continue reading Advertisers, Clean Up The Mobile Ad Market Before It’s Too Late
New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement. Ginny Marvin on March 23, 2016 To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads Manager. The new tool surfaces ad sets that are underdelivering and not reaching as many people … Continue reading Facebook launches Delivery Insights to help advertisers make better ads
