by Laurie Sullivan@lauriesullivan, November 3, 2016 Google launched a new AdWords Web site Thursday to hone in on features and information native to mobile devices. The site will have a feel similar to the newly designed AdWords interface with a streamlined navigation, which the company announced earlier this year and plans to roll out in … Continue reading Google Shows Advertisers How To Accomplish Campaign Goals
Tag Archives: Advertisers
Bing Search Online Radio Carousel Presents Opportunities For Advertisers
by Laurie Sullivan, Staff Writer @lauriesullivan, October 21, 2016 I’m a music junkie and lyricist. I probably attend a dozen concerts annually, but try to hold out for the small venues and the best seats. Ask me the top three things I would bring to a deserted island and music would be on the list. … Continue reading Bing Search Online Radio Carousel Presents Opportunities For Advertisers
What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting. Andy Taylor on October 14, 2016 At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search … Continue reading What Google’s recent RLSA updates mean for advertisers
Third-Generation Hispanics Want Advertisers To Know Them Better
by Laurie Sullivan@lauriesullivan, October 10, 2016 Despite being immersed in the American culture, third-generation Hispanics seek content that reflects their heritage. They find it through apps and inspiration that draws on their cultural heritage, but most importantly, through messages from advertisers and brands. Research from Yahoo focus groups released Monday finds that third-generation Hispanics believe … Continue reading Third-Generation Hispanics Want Advertisers To Know Them Better
Advertisers Are Ready For Intelligence
by Laurie Sullivan, Staff Writer @lauriesullivan, September 30, 2016 More than half of companies participating in a recent survey said the applications they find the most essential apply intelligence, meaning that they have the ability to anticipate the outcome and take or suggest the next action. The intense focus on artificial intelligence at Advertising Week … Continue reading Advertisers Are Ready For Intelligence
Advertisers Must Learn How To Use Data
by Laurie Sullivan, Staff Writer @lauriesullivan, September 29, 2016 The future of brand advertising and targeting resides in data, but too many companies still struggle with learning how to use it. That topic hung like fog over Advertising Week in New York, according to some executives Data and Targeting Insider spoke with. Most advertisers “understand … Continue reading Advertisers Must Learn How To Use Data
Advertisers Still Lack Digital Maturity
by Laurie Sullivan, Staff Writer @lauriesullivan, September 26, 2016 Optimization and personalization have never led the list of top priorities for advertisers, especially in North America — until now. It’s about their digital maturity. More than half of North American organizations that Adobe surveyed admit they are on the path to digital maturity, but it’s … Continue reading Advertisers Still Lack Digital Maturity
Research Shows Advertisers That Consumer Choices Are Risky Business
by Laurie Sullivan@lauriesullivan, September 19, 2016 When it comes to experiences involving choices around money, people take more risks in negative situations and less risk in positive ones. New research looks at whether this is the same for everyday experiences — from going to the movies or looking for a hotel to eating a sandwich. … Continue reading Research Shows Advertisers That Consumer Choices Are Risky Business
Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker. Tim Peterson on August 31, 2016 Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll cut the … Continue reading Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Random Posts on
Notorious Superfund town in Montana blames BNSF Railway for asbestos-related deaths
Put Your Spin On Social Sharing
Dell: Agents drive more ecommerce traffic, but conversions lag
How To Track Facebook Conversations for Companies
5 Times That Instagram Won Social Sharing
Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment
The Risks and Opportunities in a Startup: Age 5 Years and Up
Hazards Coming From Within. The Real Deal Between Cybersecurity and Fintechs
