Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018 No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage
David Dame — March 27, 2018 — March 27, 2018 Last week I posted a comment on LinkedIn: “If an orchestra all played the same instrument, the music would sound dull. A diverse set of musicians with different sounds make dynamic music. An organization with a diversity of gender, race, sexuality, and disability make fuller … Continue reading Diversity as a Competitive Advantage
Kristen Dunleavy — March 24, 2018 Follow @KristenWritesIt — March 24, 2018 OK, it’s the middle of March. We just got over creating messages for Valentine’s Day and St. Patrick’s Day. We’re doing our last-minute prep for April Fool’s Day. And then we’re right on to another biggie: Mother’s Day, right? Not so fast. Yes, … Continue reading 6 Obscure Spring Holidays to Advantage of in Your Email Marketing
Ivan Ivanov — February 27, 2018 — February 27, 2018 Throughout recent years, social media has been slowly developing to become a hub for data consisting of information related to the way people interact with content. Platforms such as Facebook, its protege Instagram and the offbeat Twitter are rushing to compete for the attention of … Continue reading How To Take Advantage Of Big Data Analytics On Social Media?
Greg Walder — February 19, 2018 — February 19, 2018 It’s no secret that being quick to adopt new technology is critical for standing out in today’s competitive market. In a world where new technology is constantly emerging, the teams who will gain a competitive advantage are the ones who are constantly open to change … Continue reading The Key to Gaining a Competitive Advantage? Embrace Change.
Ben Mulholland — December 21, 2017 — December 21, 2017 So, you want to know how to beat procrastination? Well, here’s the simple answer. You can’t. At least, not completely. No matter how hard you try, it’s impossible to completely eliminate procrastination. There will always be tasks you put off, and there will always be … Continue reading How to Beat Procrastination and Use It to Your Advantage
Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017 Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study
Virginia Franco — November 5, 2017 QuinceMedia / Pixabay Second only to the first few months of the new year, Fall is the 2nd best time to capitalize on a strong market — and a company in hiring mode. According to Career Sidekick blogger Biron Clark, hiring tends to occur in waves. … Continue reading Want Timing to Work to Your Advantage During Your Job Hunt? Consider the Time of Year
Paul Trujillo — November 2, 2017 Follow @TruPaultx — November 2, 2017 Couleur / Pixabay Fall is here, and you know what that means: Pumpkin spice flavors in everything, football on every television, and flannel on every clothing store mannequin. These fall flavors tend to dominate the season, but once that’s over, businesses are usually … Continue reading How Small Businesses Can Take Advantage of Fall Trends
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR. Scott Vaughan on October 16, 2017 Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around … Continue reading Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
