Karl Feldman — August 10, 2017 — August 10, 2017 We’ve written before on the importance of brand research. But today, I want to help you understand exactly how it gives your firm an advantage in the marketplace. What specific points of leverage does a firm that conducts research have that it didn’t before? Let … Continue reading How Brand Research Delivers Competitive Advantage
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Brian Smith on July 31, 2017 As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become … Continue reading How local businesses can turn the threat of on-demand deliveries to their own advantage
Parker Davis — June 16, 2017 Follow @answer1— June 16, 2017 geralt / Pixabay Many small business owners have a love/hate affair with social media. Everyone who is anyone tells you that you should be on it, and not only that – using it to amass hordes of followers, some of which (you hope!) might … Continue reading How to Use Social Media to Your Best Business Advantage
By Vikas Agrawal May 19th, 2017 Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer predicted that there’ll soon be more content on the internet … Continue reading 6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)
Daniel Burrus — March 9, 2017 Follow @DanielBurrus— March 9, 2017 In my New York Times bestselling book, Flash Foresight, I shared a proven methodology I have developed and refined over the decades for separating Hard Trends, those future facts that will happen, from Soft Trends, those assumptions about the future that might happen. By … Continue reading Finding the Advantage in Regulation
Rick Goodman — March 2, 2017 Follow @DrRickGoodman— March 2, 2017 Nobody likes travel delays, but they can be especially frustrating when you’re an entrepreneur or an executive with a lot on your plate. When you have a million things you need to be doing, sitting in an airport is about the last thing in … Continue reading How to Use Travel Delays to Your Advantage
Using ‘Near Me’ To Your Advantage by Aaron Baar, Staff Writer, February 28, 2017 Local marketing used to be a simple process. A business would place an ad in some sort of local media outlet to reach local consumers, who would then patronize that business. But as the Internet — and in particular the mobile … Continue reading Using ‘Near Me’ To Your Advantage
Karina Welch — February 12, 2017 — February 12, 2017 You’ve probably been hearing a lot about influencer marketing lately. It’s a trend that’s been heating up steadily for the past few years, and one that a lot of brands are going to be investing in this year. In a survey by eMarketer, 48% of … Continue reading 3 Top Reasons To Take Advantage Of Influencer Marketing
Paul Cook — January 23, 2017 — January 23, 2017 Pinterest is a great online advertising tool that allows businesses to improve their online presence. Pinterest offers the perfect platform to promote goods and services to online audiences. The massive popularity of the image sharing site represents opportunities for both business-to-business and consumer-focused businesses. Pinterest … Continue reading How to Use The Pinterest Analytics Tool to Your Advantage
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017 Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
