by William Comcowich March 18, 2016 Follow @CyberAlertMarch 18, 2016 More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media … Continue reading How to Gain Actionable Insights from Social Media Listening
by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line
With so much data at your fingertips and a seemingly infinite number of things to tweak, where do you start? Columnist Eric Dezendorf shares an example that illustrates two basic principles for focusing your efforts. Eric Dezendorf on February 17, 2016 Many of my clients come back to me about four weeks after they’ve … Continue reading How To Make Attribution Data Actionable
by Hephzy Asaolu February 16, 2016 Follow @http://twitter.com/hephzysocialFebruary 16, 2016 Do you find it difficult to convert blog readers to customers? It can be hard. You spend hours creating blog posts in order to get more people to buy your product/service. But it’s just not converting. Your readers come to read and instead of taking … Continue reading 10 Actionable Ways to Convert Blog Readers to Customers
by Ty Rothstein December 28, 2015 Follow @https://twitter.com/AmitiRothsteinDecember 28, 2015 When people talk about the benefits of social media marketing, the site Reddit is usually left out of the conversation. Some business owners and teams are so busy looking for immediate results that they forget to include one of the biggest social media networks in … Continue reading The Actionable Guide To Reddit Marketing For Your Business
by Andrew Higgins November 11, 2015 Follow @amhigg89November 11, 2015 There are still gaps in the analytics solutions and data platforms available to marketers today. Analytics remain fragmented across many different channels, marketing data is often inconsistent across even the most reputable software solutions, and CRM for consumer brands still lags far behind the innovation … Continue reading Celebrate Customer Stories: Make Instagram Analytics Actionable
LocowiseOctober 28, 2015 Being involved in social media is great fun and very rewarding, and it is one of the best ways to market your business. But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms. We help you to combat this issue … Continue reading 16 Actionable Social Media Marketing Facts You Probably Didn’t Know
By Jonny Ross October 20th, 2015 On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather data specifically on how users were interacting with their pins. … Continue reading How To Get Actionable Takeaways From Pinterest Analytics
Tanya KnowlesSeptember 26, 2015 I remember the days when Twitter was just hitting mainstream use, there was a lot of misunderstanding floating around. And there still is, for businesses at least. Sometimes, if you are in a tight B2B niche your marketing outflow may suffer from stagnation. And this can happen on many networks; and … Continue reading 5 Actionable Twitter Marketing Tips
WishpondSeptember 12, 2015 Homepages are perhaps the most important page on your website. After all, they’re the welcome mat to everything else. And it doesn’t matter if you have the greatest blog in the world or the best product ever invented; if visitors don’t go past your homepage they won’t see any of the rest. … Continue reading 6 Actionable Strategies For a Homepage that Actually Converts
