Tag Archives: Acquisition

Why Understanding Your Target Demographics is Crucial for Customer Acquisition

by Jamil Velji February 20, 2016 Follow @jamilveljiFebruary 20, 2016 Before starting to market your company online, you will need to know exactly who your target demographic is going to be – in other words, who do you want to sell your products or services to? Here’s a clue, ‘everyone’ is not the right answer, … Continue reading Why Understanding Your Target Demographics is Crucial for Customer Acquisition →

A Step-By-Step Guide to Creating an App Acquisition Campaign Using Facebook Ads

Facebook Advertisement

by Justina Perro January 29, 2016January 29, 2016 Launching your app can be both exciting and extremely stressful. Given the amount of time (and money) you’ve spent developing it, you want to make sure it’s a success. And the first step to app success is earning users. That’s where Facebook can help. With its highly … Continue reading A Step-By-Step Guide to Creating an App Acquisition Campaign Using Facebook Ads →

How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)

Customer Attraction

by Dustin Hall January 22, 2016 Follow @MrDustinHallJanuary 22, 2016 Do you know the value of your customers? More specifically, do you know the value of your customers throughout their lifetime with you as it compares to what you spent to gain those customers? I know, I know…we should all place the highest value on … Continue reading How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC) →

How To Blend Online and Offline Tactics to Boost Client Acquisition

Client Acquisition

by Jo Lynn Deal December 30, 2015 Follow @jolynndealDecember 30, 2015 “I don’t like the sales process. I certainly don’t want to cold call people and I am uncomfortable with sales in general,” words from one of our shiny, brand new clients. This is a client sentiment we run across often at myMarketing Cafe. In … Continue reading How To Blend Online and Offline Tactics to Boost Client Acquisition →

Your 2016 System For Client Acquisition And More Reliable Growth

Customer Conversion

by Todd Giannattasio December 26, 2015 Follow @tresnicmediaDecember 26, 2015 If you want to take your company to the next level, then you need to put a system in place that becomes predictable and reliable. This system will attract more clients to your company, build your credibility with them, and get them ready to buy … Continue reading Your 2016 System For Client Acquisition And More Reliable Growth →

Organic Acquisition is Great, but Can it Be Done at Scale?

Leads Generation

by Trisha Winter December 16, 2015 Follow @TrishawinterDecember 16, 2015 Why referral marketing is the best channel for organic acquisition Organic acquisition – kind of an oxymoron. Executives see the word “organic” and they think “free”. Marketers see the word “organic” and think “a helluva lot of work”. Both know that it is the highest … Continue reading Organic Acquisition is Great, but Can it Be Done at Scale? →

3 Strategies For The Talent Acquisition “Perfect Hiring Asymptote”

Effective Hiring

by Daniel James December 12, 2015 Follow @FurstPersonDecember 12, 2015 No matter how hard you may try, bad hires will still happen in your organization. If that sounds like doom and gloom then fear not, because you’re not alone in that situation. In fact, in 2012 a whooping 69% of organizations made a bad hire … Continue reading 3 Strategies For The Talent Acquisition “Perfect Hiring Asymptote” →

3 Executive Job Search Tips for Talent Acquisition

Job Search

by Matt Gill December 10, 2015December 10, 2015 If it’s been a couple years since your last executive job search, there’s something you’ll want to take note of: the rise of talent acquisition teams in the corporate setting. There are a couple main reasons for the trend: 1. Organizations have become frustrated with underperforming Human … Continue reading 3 Executive Job Search Tips for Talent Acquisition →

7 Vital Steps to Position Your Company for Acquisition

Acquisition

by Michael Cooper November 27, 2015 Follow @InnovInfluencerNovember 27, 2015 You’ve built a company from scratch and now you’re ready to sell it. First off, congratulations! You’ve done something that most people will never do, and that’s pretty amazing. Selling your company is a big deal. If you position yourself well, you stand to gain … Continue reading 7 Vital Steps to Position Your Company for Acquisition →

Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition

Marketing Guide

Three months after launch, Pinterest and some merchants say about 90% of those using the e-commerce feature are new customers. Martin Beck on September 25, 2015 Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants we spoke with are promising. And … Continue reading Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition →