by Laurie Sullivan, Staff Writer @lauriesullivan, August 12, 2016 Courtney O’Donnell, senior shopping and feed manager at Elite SEM, works on Jet.com’s Google Shopping account. The ecommerce company — founded in January 2014, and acquired by Wal-Mart earlier this week — began working with the agency in 2015 to explore search advertising. Here’s how it went … Continue reading Did Search Marketers Contribute To Wal-Mart’s Acquisition Of Jet.com?
August 4, 2016 Over the past few years, mobile devices have infiltrated talent acquisition, prompting most organizations to optimize their career websites for mobile devices, create mobile-friendly application processes and design mobile recruiting strategies that include video and social media. How has mobility in talent acquisition evolved? At first, organizations simply updated their websites to … Continue reading The Evolution of Mobility in Talent Acquisition
by Amanda Oliver June 23, 2016June 23, 2016 Social media spending is predicted to double in the next few years and make up an increasingly larger portion of marketing budgets. As you expand your company’s user acquisition and retention strategy to include paid social, the person you have at the helm of those efforts will … Continue reading Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager
by Colleen McKenna June 22, 2016 Follow @Colleen_InteroJune 22, 2016 Already, just days after the announcement of Microsoft buying LinkedIn, much has been written about this acquisition. Analysts, social media bloggers, LinkedIn enthusiasts and social selling experts have shared their varied opinions and hopeful enthusiasm. In short, the more I think about it and understand … Continue reading 15 Ways to Prepare for the Microsoft LinkedIn Acquisition
by Suzanna Colberg April 22, 2016April 22, 2016 Navigating the talent acquisition process is like navigating your morning commute. Knowing the quickest and easiest way to reach your destination is essential, and if the area you’re traveling through is new or unfamiliar, it oftentimes requires the assistance of a GPS program – predictive data – … Continue reading 3 Ways to Avoid Roadblocks in Your Talent Acquisition Process
by Suzanna Colberg March 31, 2016March 31, 2016 Whether you’re looking for live chat agents, hospitality workers, seasonal workers, or call center agents, your goal in hiring is always the same: to find the right person at the right time who is qualified for the job, and who will stay on the job long enough … Continue reading Dramatically Improve Your Talent Acquisition Process with These 5 Best Practices
Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Larry Kim on March 24, 2016 at 1:45 pm Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re … Continue reading New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
by Brian Stupp March 12, 2016 Follow @IOUFinancialMarch 12, 2016 You can boost your company’s size, and hopefully its profits, by making a smart acquisition. Not all acquisitions make sense, and an ill-conceived one can send your small business down in flames. So it’s important to size up a target company along several dimensions before … Continue reading 5 Things to Consider Before Expanding Through an Acquisition
Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. Thomas Stern on March 3, 2016 As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to obtain digital visibility and acquire customers. Millions of … Continue reading The Local SEO Playbook To Increased Visibility And Customer Acquisition
