Sally LeeSeptember 7, 2015 Video is an often overlooked element of a marketing program. But in truth, it plays a core part in a successful marketing strategy. This is particularly true if you are focusing on improving your client acquisition efforts. When you’re working to boost your acquisition numbers, video can add engagement with your … Continue reading 5 Incredible Stats On Using Video To Boost Client Acquisition
Daniel JamesAugust 5, 2015 We all have reputations, whether or not we’re aware of it, but do you know that your company has a reputation too? In fact, there’s a chance that your organization has multiple reputations: a reputation for product and services, a reputation for customer service, and even a reputation for your hiring … Continue reading Fact or Fiction: Your Company’s Talent Acquisition Digital Reputation
Daniel JamesJuly 26, 2015 The International Association of Employment Web Sites recently released a study examining where job candidates are searching for job opportunities, and where organizations are hiring their candidates from. This study – the 2015 Source of Employment Survey – evaluated the hiring landscape by speaking with both candidates and recruiters throughout 2014 … Continue reading 3 Talent Acquisition Areas Your Job Candidates Are Finding You
Whitney SunseriJuly 21, 2015 The online customer purchase path has become way more complex. If marketers want to develop a relevant and efficient online acquisition strategy, they have to fully understand this new online purchasing landscape. The online advertising world is traditionally “ad centric” – campaign performance is measured for a given format and on … Continue reading Audiences: the Heart of New Acquisition Strategies
Deal, estimated at more than $30 million, gives Automattic nearly 400 employees worldwide. Matt McGee on May 20, 2015 Automattic, the parent company of WordPress, has announced its acquisition of WooThemes, the maker of popular blog themes and an even more popular WordPress-based, e-commerce platform called WooCommerce. The WooCommerce plugin currently has more than 7.6 … Continue reading Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition
Shruti LeleApril 22, 2015 There has never been a better time to be a smartphone user. At the same time there has never been a more challenging time to be an app developer. With the rapid proliferation of smartphones across the globe and the staggering increase in the number of apps in the app stores, … Continue reading Why Interest Based User Acquisition Should Be The New Norm
Contributor Alex LePage tells the story of a furniture retailer that leveraged intent data to great benefit. Alex LePage on February 27, 2015 This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner … Continue reading The Role of Data Analytics in Successful Retail Acquisition Campaigns
Lauren LicataFebruary 18, 2015 As a small business owner, you likely don’t make a profit the first time a new customer walks into your business and makes a purchase. You make your money when they come back, and even more when they return again and again. Remember that repeat customers tend to spend 33 percent … Continue reading How Much Should Small Businesses Spend On Customer Acquisition?
Rachel SerpaFebruary 3, 2015 So, you’ve built an amazing website or mobile app, complete with the latest and greatest CSS styling, recommendation engines and social plugins. There’s only one problem: your site is getting tons of traffic, but no one is registering or logging in. A clear, comprehensive understanding of consumer identity is becoming increasingly … Continue reading 3 Reasons Why Your User Acquisition Strategy Is Failing
Joy Ugi December 3, 2014 The ability to drive greater revenue through email marketing is always fundamentally dictated by the size of the email list you have on file. The math is simple – having more email addresses to mail to at the top of the funnel creates more opportunities to drive sales at the … Continue reading 4 Rules For Third-Party Email Acquisition Success
