by Shamir Duverseau July 8, 2016July 8, 2016 Perhaps you’ve seen the movie, “A Christmas Story?” If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up … Continue reading How We Got Our Client to Care About Optimization with a CTA Button Test
by Leo Strupczewski July 7, 2016July 7, 2016 Among all the analyses we performed for the just-released edition of the Ecommerce Quarterly, the one big takeaway was this: Desktop still dominates. That may not come as a surprise to those paying close attention to your customer’s buying habits, but there’s been so much talk about … Continue reading 3 Stats About the Impact of Desktop PCs on eCommerce You Need to See to Believe
by Scott Barnett July 6, 2016 Follow @scottabarnettJuly 6, 2016 If you are a hyperlocal business, it’s hard to keep up with all the latest technology that’s being thrown at you. Just when you got your arms around building a website, social media exploded and you had to figure out how to be present there … Continue reading Mobile Search – How Google Thinks About It
by Sandra Wrobel-Konior July 2, 2016 Follow @sandriczJuly 2, 2016 If you are a Game of Thrones fan, you’ll definitely understand the importance of having a strategy to survive in this brutal world. OK, maybe today there is no such brutality as in Westeros, but you should know how to find your place and … Continue reading What Game of Thrones Taught Us About Online Payments
by Bob Hutchins July 2, 2016 Follow @BobhutchinsJuly 2, 2016 Every year, Reuters releases one of the most in-depth studies about how digital news is consumed and processed around the globe. The brand new Digital News Report 2016 is packed with 124 pages of in-depth insights, specifically analyzing how users in 26 countries receive “the … Continue reading What 50K News Consumers Tell Us About Digital
by Charisse Browner July 1, 2016July 1, 2016 “I don’t like my job.” That’s how many employees may feel according to a Gallup survey that states less than one-third (31.5%) of U.S. workers were engaged in their jobs in 2014. Gallup defines engaged employees as those who are involved in, enthusiastic about and committed to … Continue reading Recruitment and Retention: It’s About More Than Your Bottom-Line
by Patrick Sitkins June 29, 2016 Follow @patricksitkinsJune 29, 2016 Recently, Jesse Williams took the stage at the BET Awards to accept the honor for humanitarian of the year. He accepted the award, not for himself, but as he stated in his politically charged speech: “This is for the real organizers all over the country. … Continue reading What Justin Timberlake’s Tweet Can Teach You About Social Media
by VerticalResponse June 29, 2016 Follow @VR4SmallBizJune 29, 2016 If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. In fact, it’s so effective that 64 percent of marketing specialists worldwide use this tactic to connect with their customer base. … Continue reading Read All About It! 7 Steps to An Effective Email Newsletter
by Patrick Hogan June 28, 2016 Follow @growtenfold June 28, 2016 Every profession requires a certain thickness of skin to withstand failure and rejection. While failure is present in practically any job, it’s typical to have more fails than wins in sales. The NOs can come flooding one day and hung up phones are not … Continue reading 18 Thought Leaders Speak Up About Overcoming Failure (& Share Their Top 2 Techniques)
by Allison Checchi June 24, 2016 Follow @AllisonChecchiJune 24, 2016 With mobile and social media on the rise, today’s consumer is always connected. For the small business marketer, this means there are more opportunities than ever before to reach potential customers. And yet many small businesses remain slow to adapt to the demands of the … Continue reading 3 Things Every Marketer Should Know About Growing Business Online
