by Justin Horvath June 22, 2016 Follow @justin_horvathJune 22, 2016 In the ever changing landscape of social media, there are few areas of the market that provide reliability. Competition is intense as new sites and apps begin to chip away at the former stalwarts of the industry. However, despite the constant upheaval and struggle for … Continue reading The Social Circle Spotlight: All About Facebook
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What Leaders Need to Know About Weekly Huddles
by Rick Goodman June 22, 2016 Follow @DrRickGoodmanJune 22, 2016 Leaders, here’s a question for you: When was the last time you checked in on one of your employees? It’s not a trick question. I’m asking because, in an increasingly dispersed work environment—with more and more teams including remote employees—it’s more critical than ever for … Continue reading What Leaders Need to Know About Weekly Huddles
Stop Writing Blogs About Your Products and Services
by Jeremy Durant June 21, 2016 Follow @BopDesignSDJune 21, 2016 Alright, so the title here sounds a little harsh. Let me explain. Your B2B website should be a living, breathing resource center for potential and current clients. The blog is at the center of this resource as a content marketing tool for continually adding fresh, … Continue reading Stop Writing Blogs About Your Products and Services
Top 5 Myths About Conversion Rate Optimization
by Kaliegh Moore June 21, 2016 Follow @kaleighfJune 21, 2016 Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Essentially, the conversion rate is the percentage of visitors that follow through and take action (like clicking a CTA button to join … Continue reading Top 5 Myths About Conversion Rate Optimization
A Warning About SnapChat
by Lida Citroen June 18, 2016June 18, 2016 I recently had a conversation with a colleague about the appeal of SnapChat. She told me that she loved the app for its silliness (adding funny filters and text to her images), quickness (she can post an image or video to her “story,” and it immediately goes … Continue reading A Warning About SnapChat
What the Data Says About Financial Services and Referral Marketing [Report]
by Amity Kapadia June 17, 2016 Follow @amitykapadiaJune 17, 2016 Think about the last time that you took out a loan or used an accountant to prepare your taxes. Even if your experience was positive, was it exciting enough to inspire you to refer the company to your friends, family, or colleagues? Did you run … Continue reading What the Data Says About Financial Services and Referral Marketing [Report]
What Marketers Need to Know About Snapchat Advertising
by Rebecca Lee White June 17, 2016 Follow @rleewhiteJune 17, 2016 Snapchat advertising is rapidly improving its offerings for brands, while being careful not to alienate its user-base. This week marked Snapchat’s release of an API that hugely benefits advertisers looking to pursue a paid presence on America’s fastest growing social media platform. Although they … Continue reading What Marketers Need to Know About Snapchat Advertising
7 Myths About Digital Marketing That Keep You From Growing
by Devon Vocke June 17, 2016 Follow @EvokeStrategyJune 17, 2016 According to eMarketer, businesses spent more than $ 170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack experience are held back by some myths attached to digital marketing. And they may … Continue reading 7 Myths About Digital Marketing That Keep You From Growing
The Truth About Off Page SEO and Why You Need It
by Justin Herring June 16, 2016 Follow @justincherringJune 16, 2016 You just finished optimizing all the pages on your website. Now your ready for all the search traffic to start flowing in. Not so fast… You have just begun. You next move is Off Page SEO. With both on page and off page SEO playing … Continue reading The Truth About Off Page SEO and Why You Need It
Things We’re Sick of Hearing About IT Recruiters
by Kevin O’Brien June 13, 2016June 13, 2016 We’ve heard the stories about hiring managers and candidates receiving five, ten, twenty or more phone calls or emails a day from persistent IT recruiters. We don’t deny that this is irritating and distracting and certainly feeds any number of stereotypes we hear about recruiters. However, having … Continue reading Things We’re Sick of Hearing About IT Recruiters
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