Angela Hausman, PhD — December 9, 2016 Follow @MarketingLetter— December 9, 2016 I got this great infographic about containing 115 facts about social media and I couldn’t wait to share them with you. Not all this information is earth-shattering, but having it all in one place is a great tool. I’m gonna print it out … Continue reading 115 Facts About Social Media to Plan Digital Marketing Strategy
Annaliese Henwood — December 19, 2016 Follow @MktgInnovator— December 19, 2016 When you’re trying to maintain consistent website traffic, one of the most important tasks you have is choosing a blog topic that your target audience cares about. Choosing a blog topic can be quite the task when you have other responsibilities or writer’s block. … Continue reading 5 Tips for Choosing a Blog Topic People Want to Read About
Latasha Doyle — December 19, 2016 Follow @easel.ly— December 19, 2016 Internal Operations and Infographics Go Hand-in-Hand You know those really boring internal emails you get? Or the packets of budget information you have to print off, hand out, and then never read at the end of your fiscal year? What if you could cut … Continue reading 4 Things You Didn’t Know About Internal Operations and Infographics
Andrew Tate — December 16, 2016 — December 16, 2016 Discounting has become a widely used practice within the tech community — and many SaaS companies are suffering because of it. For many sales reps, discounting is an easy way to close a deal, especially towards the end of the year when hitting quota is … Continue reading How Discounting Hurts Your Business And What You Can Do About It
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017. Ryan Shelley on December 14, 2016 Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, … Continue reading What we’ve learned about SEO in 2016
by Laurie Sullivan, Staff Writer @lauriesullivan, December 13, 2016 Only 31% of marketers say they optimize the search channel to enhance the customer experience, according to a survey published this week that suggests companies will put experience at the top of their to-do list of improvements in 2017. The findings from the Econsultancy, with … Continue reading A Word About Search And Customer Experience
Jonathan Becher — December 13, 2016 Follow @jbecher— December 13, 2016 For reasons not worth getting into, this past week I was reminded of a decade-old HBS discussion entitled “How Much of Leadership Is About Control, Delegation, or Theater?” The original discussion was prompted by a claim from Stanford Professor Jeffrey Pfeffer that leaders only … Continue reading How Much of Leadership Is About Theater?
Tracy Maylett — December 12, 2016 Follow @TracyMaylett— December 12, 2016 Happy customers translate to successful organizations. But in their quest for the optimal Customer Experience, or “CX,” most organizations ignore the most critical piece in the process—the Employee Experience, or “EX.” Companies are upping their games when it comes to CX. And, if done … Continue reading Why Your Customer Experience (CX) is Really About Your Employee Experience (EX)
By Larry Alton December 12th, 2016 For businesses that sell physical goods online, there’s no such thing as too many sales channels or advertising mediums. So, if you aren’t using Amazon – and specifically Amazon Marketing Services (AMS) – then you’re missing out on a chance to expand your footprint. What Is It? AMS’s … Continue reading Everything You Want to Know About Amazon Advertising
Kevin Johnson — December 11, 2016 Follow @redhotkevbot— December 11, 2016 Our increasingly tech-connected world has brought about many changes to the workplace, but few seem to be having a greater impact than the rise of the remote workforce. Nearly 40% of the U.S. workforce telecommutes at some point during the average month, and the … Continue reading 3 Things You Should Know About Managing a Remote Workforce
