Roee Ganot — January 17, 2017 Follow @RoeeGanot— January 17, 2017 Until now, Google has only had one index, and it focused on crawling sites built for desktop computers. Recently, Google has shifted its focus to mobile users, who have already outpaced desktop users around the world. Instead of merely factoring in a site’s mobile … Continue reading What You Need to Know about Google’s Mobile First Index
Joe Phelan — January 17, 2017 — January 17, 2017 Trust is integral to pretty much every aspect of our lives. Whether it’s a personal relationship, visiting a dentist or getting advice on where best to invest your money, you need to be able to trust that the person or people you are dealing with … Continue reading It’s All About Trust
Amy Jackson — January 9, 2017 — January 9, 2017 I hate doing the laundry. The most difficult part is actually putting away the clean clothes. Putting the clothes in the washer and transferring them to the dryer is a breeze. Honestly, I don’t even mind folding them. But there is something so truly terrible … Continue reading This Is The Bad News About Blogging, But You Should Do It Anyways
Steve Young — January 4, 2017 Follow @stevepyoung— January 4, 2017 Are you looking for an affordable way to drive app downloads? Did you launch an app only to find out that no one is downloading it? With cost-per-installs continually on the rise, it’s important to find more efficient channels to promote your app. Influencer … Continue reading 5 Unbelievable Myths About Influencer Marketing for App Downloads [Infographic]
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. Greg Gifford on January 4, 2017 Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions … Continue reading Local SEO is about so much more than tools
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017. Brian Massey on January 4, 2017 In 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we … Continue reading Cheap data: You are about to get so much better at marketing
Hana LaRock — January 3, 2017 — January 3, 2017 When it comes to marketing your business, it’s nice to have friends. And, by friends, we mean “affiliates.” Affiliate marketing is a great way to spread the word about your company, while also doing a favor for someone else. Affiliate marketing is highly recommended if … Continue reading This Is What You Need To Know About Affiliate Marketing
Kasia Perzyńska — January 2, 2017 — January 2, 2017 What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; … Continue reading Everything You Need to Know About Meta Descriptions
Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Columnist and Googler Matt Lawson answers the top questions we’ve received on these features. Matt Lawson on December 27, 2016 As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame … Continue reading 5 things you should know about the Google Display Network, direct from Google
Chris Pentago — December 23, 2016 — December 23, 2016 We’re approaching the age of the robots and everyone is getting scared. They’re not ‘Hollywood’ scared because they think artificial intelligence is going to wipe out the human race. Smart people are realizing their jobs are going to disappear, yet they still can’t bring themselves … Continue reading 5 Secret Things Successful Entrepreneurs Don’t Really Talk About
