Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong
Matt Orlic — November 23, 2016 — November 23, 2016 Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business. Having a business means more than having a single product. It means committing to continuous sales funnel development, and … Continue reading How to Be an Online Entrepreneur (It’s Not Just About Having a Product)
By Matthew Yeoman November 21st, 2016 I bet you’ve read headlines, again and again, about how guest posting is dead. I think that I have heard this for the better part of my entire writing career. That’s five years, folks. Five years of hearing the same thing, the thing that helps me get real online … Continue reading How To Get Your Manager Excited About Guest Posting
Toby Nwazor — November 19, 2016 Follow @TobyNwazor— November 19, 2016 One of the biggest issues that concern advertisers and PPC practitioners alike is that of click fraud. While this post is not meant to scare you as a business owner, being aware of the issue is the best thing you can do to protect … Continue reading 4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories. Tim Peterson on November 17, 2016 Shooting videos with Snap Inc.’s newly released Spectacles seems super-simple. Put the sunglasses/camcorder on your face; tap a button to record; open Snapchat to review your video; add any filters, … Continue reading What brands should know about shooting with Snap’s Spectacles
Venkatesh C.R. — November 14, 2016 Follow @dotcominfoway— November 14, 2016 While everybody knows that iOS and Android are the two most popular platforms for smartphone operating systems, did you know that Android developers are paid more at an average of $ 168/hr, against $ 150/hr for iOS devs? The mobile industry has really seen … Continue reading Vital Stats You Should Know About App Developers / Development [Infographic]
by Ari Rosenberg, Featured Contributor, November 10, 2016 I’m awful at buying tech and digital media stocks. I am seemingly averse to making money that way, even when the winners appear right in front of me. In 1995, while selling ads for Newsweek, I had a meeting with Paul Pappageorge, a brand manager at … Continue reading What I Missed About Facebook (DD)
Stephanie Heitman — November 13, 2016 Follow @stephheitman— November 13, 2016 Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about … Continue reading 3 Cool Things to Know About Facebook Lead Ads
by George Freitag, Op-Ed Contributor, November 10, 2016 As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your … Continue reading The Local Search Problem Most Businesses Don’t Know About
