Dave Brock — August 20, 2017 Follow @davidabrock — August 20, 2017 fancycrave1 / Pixabay Every day, I speak with sales people who are struggling. They’ve got a rock solid deal, the customer is qualified and interested. These sales people are eager to educate the customer about their products–and customers are at the point in … Continue reading It’s Not About What Your Product Does….
Robert Nissenbaum — August 19, 2017 Follow @rnissenbaum — August 19, 2017 Stop Worrying About SEO And Start Writing. I found this article on writing SEO content by my colleague Timothy Hands to be a good read and on target with my thought process: I loathe how it’s made out to be a complicated, non-understandable … Continue reading Stop Worrying About SEO
Heather R. Morgan — August 11, 2017 Follow @HeatherReyhan — August 11, 2017 Most of us are familiar with wartime propaganda art–those WWII-era posters with brightly colored slogans like, “I want YOU for the US Army” and “Smack ’em down! Fly with the US Marines!” But if you’re writing sales emails on a regular basis, … Continue reading What Wartime Propaganda Posters Can Teach You About Sales Emails
David Long — August 10, 2017 — August 10, 2017 One of the biggest reasons people leave jobs is to seek opportunities for growth. According to Glassdoor, job seekers ask about growth opportunities more than any other benefit. They also found that career growth was the top reason people leave their jobs. An employee’s perception … Continue reading 5 Conversations About Growth to Engage and Retain Employees
Anthony Thomas — August 10, 2017 — August 10, 2017 kropekk_pl / Pixabay Facebook Messenger now boasts 1.2 billion users, thousands of companies delivering live-chat customer service, and 18,000 bots. Its most recent 2.1 update helps to make those bot-to-agent interactions more human and in-app commerce even easier. What makes Messenger such an incredibly attractive … Continue reading What You Need to Know About Facebook Messenger’s Recent Update
Spencer X. Smith — August 8, 2017 Follow @spencerXsays — August 8, 2017 Free-Photos / Pixabay Imagine someone walking down the street wearing a t-shirt for your favorite band. You could have easily started up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would … Continue reading Dig Through Your Customers’ Garbage to Learn About Them. Or, Try This Instead
Tabitha Jean Naylor — August 4, 2017 Follow @TabithaNaylor — August 4, 2017 geralt / Pixabay You may think your competitors are your worst enemy but in fact, that enemy can actually provide you with a wonderful learning opportunity. When your goal is to stay ahead of the pack, knowing which strategies work and which … Continue reading What Your Competition Can Teach You About Online Marketing
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn’t. Jose Cebrian on August 1, 2017 When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats … Continue reading A way to think about modern CRM
Clayton Wood — August 1, 2017 Follow @ClaytonWWood — August 1, 2017 StartupStockPhotos / Pixabay A few years ago, I found myself in dire need of some formal C level management skills. I started a company in 2007 that quickly grew into a good sized start up service with around 100 employees. It was a … Continue reading An Open Letter to C-Suite Executives About Strategic Planning
Mark Miller — August 1, 2017 Follow @MMtwopointfive — August 1, 2017 SEO is a challenging hurdle to master for any business. But if your digital team stays updated with Google’s ranking updates and changes in user behavior, you’ll see ranking improvements for your company’s site. That means more relevant traffic, and more potential customers … Continue reading Get Vocal About SEO: How to Adapt Voice Search into Your Keyword Strategy
