Susan Friesen — September 14, 2017 Follow @eVisionMedia — September 14, 2017 Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) komposita / Pixabay Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly … Continue reading 7 Frustrating Things Your Visitors Hate About Your Website
Amanda Abella — September 14, 2017 — September 14, 2017 Have you ever noticed Instagram is a collection of photos where people are “living the dream”? The images are perfectly stylized as the person posting boasts about their successful business. Let me be clear, I don’t take issue with marketing. After all, I do it … Continue reading 3 Truths No One Will Tell You About Building a Successful Business
What Digital ROI Is Really About, In Three Words by Mike Donahue , Op-Ed Contributor, September 6, 2017 To properly calculate return on digital media investment, we must take into account two other words beginning with the letter I: intent and impressions. What is the advertiser’s intent? Simply put, it is to get the best … Continue reading What Digital ROI Is Really About, In Three Words
Noticed the new ‘questions & answers’ section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Joy Hawkins on September 8, 2017 In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available … Continue reading 6 things you need to know about Google’s Q&A feature on Google Maps
Alan Hart — September 2, 2017 — September 2, 2017 In the first installment of this article, I wrote: If every iteration of the budget requires many hours or even days of work to recompile the budget and its derived forecasted reports and financial statements, you are not practicing Lean Budgeting! Here’s why: If your … Continue reading Do You Practice Lean Processes? How About Lean Accounting and Finance? – Part 2
Zach Heller — August 30, 2017 Follow @zheller — August 30, 2017 The traditional metrics when it comes to email marketing have changed over the years, from “quantity” metrics like number of subscribers, raw sends, opens and clicks early on to conversion and ROI metrics today. From Quantity In the early days of email marketing, … Continue reading Email Marketing is About Quality, not Quantity
By Liz Farquhar August 30th, 2017 Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about. In addition to worrying about programmatic ad placements, marketers are also up against click fraud issues, which … Continue reading What Can Marketers Do About Ad-Blocking?
Paul Keijzer — August 25, 2017 Follow @Paul_Keijzer — August 25, 2017 aitoff / Pixabay A while ago, I wrote about 3 controversial HR issues that have had much debate around them. Even in 2017 they all still seem to be quite “controversial”. Much of it is rooted to the mindset Asian companies and workforce … Continue reading The 4th and 5th Controversial HR Issues You Should Think About
How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage. Jim Dicso on August 25, 2017 If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part … Continue reading Why emotion is crucial to create brand advocates — and what you can do about it
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts. Seth Price on August 22, 2017 There’s no shortage of resources available on best practices for generating leads. Today, you can find a sea of advice on landing page optimization, content marketing … Continue reading The 3 undisputed truths about lead nurturing
