When you’re the small fish in a big pond you often feel like there is little to no chance of getting ahead with internet marketing and trying to turn a buck online no matter what you do.
Big fish have big budgets, and can easily spend a million dollars to launch a product, but for the small fish like us, we have to get crafty and creative to be on the same playing field.
So how can the small fish in a big pond get an unfair advantage and leverage the tools that are on the internet?
The #1 thing you need for your business is traffic, and in this blog post I’m going to reveal some secret sources that are cost effective as well as drive targeted traffic and make sales.
Want more traffic? If yes, let’s get started!
On Facebook
1. Use Facebook To Promote Your Blog
With a little budget, you can promote your blog on Facebook with a simple ad and as low as $ 100. Organic search has been scaled way back on Facebook to the point nobody will see your post. But, that can be a plus for you, now with some budget you can target your audience and have your advertising work 24/7 to promote your blog.
2. Upload Your Custom Email List To Facebook
Another way to promote your blog and get traffic is uploading you in-house list to Facebook. Facebook will forward the mail to them and then it becomes accessible by mobile phones, thus more visibility and audience reach.
3. Remarket To People On Facebook
Facebook is the jack of all marketing trades, in a sense that it can be used for a lot of different marketing. Even though the cost has gone up, it is still a viable solution for any business seeking customers and traffic. This method you install a tracking pixel on your blog or website you can continue to re-market guests who stop by your site, and can get people coming back to your blog and re-market them.
On Twitter
4. Remarket On The Twittersphere
Similar to Facebook, just install the pixel and then target people on Twitter, super easy. There is though a minimum you need to have before you can start marketing to them, it is currently 500 and Facebook is 100.
5. Build A Custom Audience On Twitter
On Twitter, you can upload email addresses by uploading their addresses into Twitter. The big sticking point is though is you need at least 500 people before you get the green light so you can advertise to them. After that your good to go.
6. Write A Killer Headline
Much like sports writing, a catchy headline catches people’s eyeballs and your article or column becomes times square. 8 out of 10 people read the headline to catch your attention. Using a keyword as well helps through organic traffic and doesn’t kill the moment for your audience.
7. Build An Email List
This is an absolute must, list building. Whatever online business you’re in an in-house list IS the money. Can use drive traffic to sales funnels, do one-time broadcasts on promotions and build a relationship with your list, so get one. Always have an opt-in on your blog like mine, I use opt-in monster and I highly recommend it for anyone who wants or see’s real value in list building for their business.
8. Just Blog
For any online business, a blog is a cornerstone to building your empire with and blogging really does drive traffic. I did an experiment with my own blog of posting once per week to 5 times a week. Which did better? posting 5 times a week or more. I remember the sports site “Bleacher Report” had this traffic tactic nailed down. They posted up to 500 times per day and dominated the search engines with content in small SlideShare chunks.
Once you finish a blog post then promote it. Social media, other blogs, syndication and some paid to advertise. Organic SEO can take up to 6-8 months to get ranked and build up enough popularity to get on page #1.
9. SEO
I got real good ranking websites, without tricks or manipulation. What’s the trick? Write consistently, don’t keyword stuff, write a good headline, use only one meta tag or none, and promote it to build up natural backlinks. SEMrush is the best software to use to keep you on top of rankings and SEO.
Over time your site naturally ages is another factor in rankings. A site that is 10 years old will have more pull over a site that is 1-month-old or less than a year.
10. Blog Syndication
Marketing is a push and pull mechanism, and content syndication is a push mechanism that drives your content to lots of other sites. The best way to do this is to become a contributor for a large marketing site like B2C, B2B, Entrepreneur, Inc or even Forbes. I will admit though that it takes time and patience to get accepted, but it works to get to build a large audience, share your content, get more FB friends, more Twitter followers, list building and so on.
Like I said to start this post, a blog is your cornerstone platform to build off of. By writing constantly, you can create a following, build your brand, build a list, re-market, do product launches and positions you as an authority on whatever it is your blogging about. Now the small fish can win!
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