Augmented and virtual reality technologies have the potential to revolutionize marketers’ engagement efforts. Akshat Biyani on May 24, 2022 If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly … Continue reading Why we care about AR and VR: A guide for marketers
By Connie Lin May 17, 2022 When a high-profile sociopolitical issue erupts on the national stage—whether it’s Russia’s invasion of Ukraine, Florida’s Don’t Say Gay bill, or the Black Lives Matter movement—it often cues brand theatrics. And sometimes, that can feel like a tired performance. In today’s social media landscape, companies have fielded criticism … Continue reading Actually, Americans do want to hear what brands have to say about reproductive rights
Understanding what you can learn from your competitor’s backlinks and what to avoid Internet Marketing Ninjas on May 19, 2022 Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only … Continue reading Everything you should know about evaluating your competitor’s backlink profile
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here’s our guide. Akshat Biyani on May 18, 2022 Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last … Continue reading Why we care about video advertising
The tactics, technologies and strategies you need to connect with customers where they are — their smartphones. Jacqueline Dooley on May 13, 2022 Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive … Continue reading Why we care about mobile marketing: A guide for marketers
By David Landsel May 06, 2022 Picture it—you on the perfect beach, soaking up the sun, far from home, and without a care in the world. Maybe you’re staying in a stylish Airbnb just steps away, maybe you even splurged and flew here in business class, and you’ll do the same thing when … Continue reading How Buy Now, Pay Later is changing how consumers think about travel
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. Akshat Biyani on May 3, 2022 Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree … Continue reading Why we care about social media marketing: A guide for brands
Discover when and where to use connected TV and OTT advertising in your marketing strategy. Danni White on April 29, 2022 Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. … Continue reading Why we care about connected TV and OTT advertising
Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers. Kim Davis on April 25, 2022 What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. … Continue reading Why we care about data clean rooms
Learn what AI marketing is and why it’s important. Danni White on April 22, 2022 To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and … Continue reading Why we care about AI in marketing
