Brands Worry About Economic Future, Merkle Study Finds by Laurie Sullivan @lauriesullivan, June 24, 2022 As the United States undergoes massive shifts, marketers are concerned about how changes will affect business, including inflation and macro-economic factors. Some 85% of the marketers who responded to Merkle’s survey conducted earlier this year are concerned about how inflation … Continue reading Brands Worry About Economic Future, Merkle Study Finds
By Sam Becker June 07, 2022 Is the world going stag? A new warning from the World Bank says that the global economy may be on the brink of a brutal combination of high prices and low economic growth, commonly referred to as “stagflation.” “Compounding the damage from the COVID-19 pandemic, … Continue reading What is stagflation? The World Bank issues a warning about the economy
By Sabine Cherenfant June 05, 2022 All things come to an end. You’ve found another job, or you want to take a step back and reevaluate your career. Either way, there is a process you should follow when quitting a job. A major part of it is writing a resignation letter that lets … Continue reading Everything you need to know about writing a resignation letter (samples included)
By Juliana Stancampiano May 31, 2022 Pandemic-led change has propelled companies through decades of evolution in two short years. But, the waves of change are just beginning. Gen Z is entering the workforce in droves and will revolutionize the ways we learn, work, and interact. I’ve worked with tech leaders to better understand how … Continue reading Why Gen Z cares less about getting a 4-year college degree
By Lorrissa Horton May 30, 2022 When I was growing up, my Filipina mother would always tell me that one day I’d have to pick between career or family. For some reason, I didn’t quite agree with the statement. To this day, it’s been my goal to prove her wrong and find … Continue reading I’m an Asian American mom and an executive. This is what I’ve learned about successful leadership
Explore our marketers’ guide to audience development, a process imperative for brand success. Akshat Biyani on June 1, 2022 Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and … Continue reading Why we care about audience development
Agencies are an essential part of the marketing and advertising eco-system. There’s a cost to their services, of course, but in a number of cases it will be worth it. Akshat Biyani on May 31, 2022 Nobody can do it all. No matter how good your marketing team is, there is going to be expertise … Continue reading Why we care about marketing agencies
By Merilee A. Kern May 21, 2022 We’ve all been there, mired in the throes of pessimism when life just doesn’t seem to be going our way. For the lucky ones, this entirely natural, though disconcerting, feeling ebbs and flows, ultimately dissolving into a more balanced, healthier state of mind. For hapless others, though, … Continue reading A psychologist explains why negativity dominates your daily thoughts, and what to do about it
By Connie Lin May 18, 2022 In a landmark deal, soccer players of the U.S. men’s and women’s national teams will now be paid equally, including per-game fees and prize money from official tournaments, such as the FIFA World Cup. The agreement is a major win for women’s soccer—a victory claimed just six months … Continue reading Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players
Here’s our guide to advertising in a transformed digital landscape. Akshat Biyani on May 27, 2022 With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just … Continue reading Why we care about advertising: A marketer’s guide
