Rodney SalazarAugust 6, 2015 Years ago, if you wanted to set up an eCommerce site, you would have had to raise capital and hire expensive designers and programmers. Today, the situation is much different. Thanks to helpful tools and software platforms, just about anyone can set up an online store. Rather than spending months in … Continue reading 5 Things to Know About Ecommerce
Julie HongAugust 4, 2015 In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did you know that there is another way to boost your bottom-line profits that is much more cost-effective? A smart customer retention strategy that embraces message personalization, … Continue reading 10 Things Influencers Can Teach You About Customer Retention
Richie ContartesiAugust 3, 2015 When you’re working on getting a website built for your company or organization, it is all too easy to just let the Web designer go willy nilly and follow their own ideas about what your site should look like. How this usually shakes out is a design that doesn’t suit the … Continue reading 10 Things You and Your Web Designer Should Know About Each Other
Shelby ClarkeAugust 1, 2015 Whether you are redesigning your website, or trying your hardest to keep it updated and relevant to your audience, your work will always come down to content and design. You might have some design elements to shift around a bit. Maybe you want to do a little A/B testing to see … Continue reading Never Make Your Business’ Website Content All About You
Colin FongJuly 30, 2015 Back when I worked as a Business Development Representative for InsightSquared, I spoke with a lot of recruiters who didn’t buy into the data-driven approach to recruiting. I would pitch them by talking about how easy it is to dig into performance data with InsightSquared, use that information to improve their … Continue reading Why Should Recruiters Care About Data?
Debi LewisJuly 29, 2015 WordPress. Stock photo collections. Design magazines. These are the kinds of resources on which web site owners rely heavily to do the work of building and maintaining their online content, and heaven knows we’d all be lost without them. They get web site owners started, teach them the basics, answer questions … Continue reading Betcha Didn’t Know About These Web Site Tools
Evan CumminsJuly 28, 2015 Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius. Meet … Continue reading 5 Things I Learned About PPC from My Fish
Alison MurdockJuly 25, 2015 If you’re like most small-to-medium business owners, you’re probably trying to accomplish a lot with a small team. You might have just a few people who split sales and marketing duties, or you might be trying to build a sales team or marketing team from the ground up. At the same … Continue reading 3 Things All Leaders Should Know About Data and Predictive Analytics
Megan TotkaJuly 24, 2015 Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from their desks, smartphones, and other work responsibilities, the business is still there, lingering. Understandably, most small business owners have trouble completely … Continue reading Small Business Owners: 5 Ways to Go on Vacation and Not Feel Guilty About It
Bob WoodsJuly 24, 2015 It’s not often that really “big” news is made in the Social Selling world. One of those times hit back in May. The big news came from a study that dealt with social media usage as it related to business-to-business (B2B) sales performance and corporate revenue. Among many other things, it … Continue reading In Social Selling, It’s NOT About LinkedIn vs. Twitter
