Tag Archives: about

A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising

Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division. Amy Gesenhues on July 23, 2015  This past January, Allie Kline was named CMO for AOL Inc. after leading marketing efforts for the AOL Platforms family of brands. She now oversees all … Continue reading A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising →

6 New Insights About Content Marketing Hiring Trends And Job Growth

Columnist Kerry Jones shares the state of the content marketing job market based on new research and insights from recruitment professionals. Kerry Jones on July 23, 2015 If you’re looking for a content marketing job, you’re in luck. But if you’re trying to hire for content roles, you may find there’s a lot of competition … Continue reading 6 New Insights About Content Marketing Hiring Trends And Job Growth →

What Every Managing Partner Needs To Know About Lead Generation

Lee FrederiksenJuly 18, 2015 Lead generation means different things to different firms. For some, it might simply mean getting referrals from clients who are pleased with their work. For others, it might mean attending networking events. While seeking client referrals and networking are both legitimate approaches to lead generation, they are no longer the whole … Continue reading What Every Managing Partner Needs To Know About Lead Generation →

What To Know About (And How To Leverage!) Buyable Pins

Stacy GoodmanJuly 17, 2015 Since its inception, Pinterest has matured from a social sapling into a marketing force for brands. But while Pinterest’s features have evolved dramatically over the years, morphing into a platform driven by search, the company’s vision hasn’t. At its core, Pinterest was designed to help consumers pinpoint products, passions and ideas, … Continue reading What To Know About (And How To Leverage!) Buyable Pins →