by Elizabeth Williams December 23, 2015December 23, 2015 My agency suit friend, Marc, has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or … Continue reading Why Your Website is About to Become a Lot Less Important
by Christine Watts December 19, 2015 Follow @IOUFinancialDecember 19, 2015 Surely you’ve heard of SEO at this point … Search Engine Optimization, but you may be wondering do you really need to be concerned about it. In a word, the answer is YES! Having a focus on SEO for your business is important because the … Continue reading SEO: What’s All the Fuss About?
By Mandy Boyle|2015-12-10T12:49:01+00:00December 18th, 2015|SEO|0 Comments inShare0 Many SEO professionals spend their weekends watching Saturday Night Live (this one included, from time to time!) – but did you know that what you’re seeing put into play week after week can actually make you better at optimizing marketing strategies? Improvisation, along with other types of performance … Continue reading 5 Things Improv (Of All Things!) Can Teach You About SEO
by Ringo Nishioka December 18, 2015 Follow @hr_nastyDecember 18, 2015 She knows that to climb the career ladder it takes more than just great work. Career ladder, how to make friends, influence people and gain opportunity Who are we kidding, everyone wants to climb the corporate ladder. You can do great work, but plenty of … Continue reading What VP’s Know About Climbing the Career Ladder that You Don’t
by Meredith Falb December 17, 2015 Follow @WorkStrideDecember 17, 2015 Even if you’ve never done CrossFit, you’ve likely heard stories about the tight-knit culture, addictive workout atmosphere and even the unique language and acronyms they use for various workout terms, all of which make it feel like an exclusive club. While CrossFit itself may not … Continue reading What CrossFit Can Teach You About Employee Engagement
Company doesn’t see local search site as an entry point for consumers. Greg Sterling on December 15, 2015 Facebook says its Professional Services local search site is an “early test” and, after speaking with the company, it seems they’re not like to to give it much promotion — at least not now. Facebook told me … Continue reading What You Need To Know About Facebook’s New Local Search “Test”
by James Clear December 12, 2015 Follow @james_clearDecember 12, 2015 There are many reasons why it can be hard to stick to good habits or develop new skills. But more often than not, the biggest challenge is sitting between your two ears. Your mind is a powerful thing. The stories you tell yourself and the … Continue reading How Your Beliefs Can Sabotage Your Behavior (And What You Can Do About It)
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks. Jordan Kretchmer on December 11, 2015 This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of … Continue reading 3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
by Marc Hummel December 10, 2015 Follow @realmarchummelDecember 10, 2015 In the ecommerce world, add-to-cart rates sometimes get a bad rap. They’re not as sexy as conversion rates—which measure cold-hard cash. Plus, you might think most people just use their carts as shipping-threshold calculators, anyway. Right? WRONG. While all that stuff is true, it doesn’t … Continue reading Why You Should Care About Your Add-to-Cart Rates
by Apeksha Harihar December 9, 2015 Follow @apekshahariharDecember 9, 2015 With over 50 million businesses now using Facebook Pages to connect with their customers, Facebook announced some new updates around the same. “People can contact businesses anytime and from any device, so we’re offering new tools for Pages to better manage their customer interactions. Now … Continue reading Facebook’s Latest Utilitarian Updates for Pages That You Need to Know About
