Tag Archives: 2023

Martech activity slows in 2023 with less funding, launches

Martech funding, product launches and M&A sink in 2023 per CabinetM’s latest report. Allyson Delaney on January 31, 2024 In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products.  … Continue reading Martech activity slows in 2023 with less funding, launches

Walmart’s Real-Life Ad Fairytale Began In 2023

Walmart’s Real-Life Ad Fairytale Began In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2024 Ad budgets across Amazon Sponsored Products, Google Search, Facebook, Instagram, and YouTube in 2023 began with a whimper and ended strong, but one of the more interesting storylines from performance agency Tinuiti’s Q4 2023 Digital Ads Benchmark Report released this … Continue reading Walmart’s Real-Life Ad Fairytale Began In 2023

HubSpot’s December 2023 Releases: The Manager’s Guide

December HubSpot updates included more personalization, better reporting and more AI to make your life easier. Tyler Samani-Sprunk on January 22, 2024 The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer … Continue reading HubSpot’s December 2023 Releases: The Manager’s Guide

Wizards of the Coast slashed 1,100 jobs in 2023 as Hasbro CEO took home $9m

Wizards of the Coast slashed 1,100 jobs in 2023 as Hasbro CEO took home $9m Brian-Damien Morgan / Last Updated: Jan 2, 2024   It’s a long-standing staple of fantasy games that a dragon sits upon a mountain of gold, obsessed with more and more of the glittering metal. Protecting it at all costs. Little … Continue reading Wizards of the Coast slashed 1,100 jobs in 2023 as Hasbro CEO took home $9m

Advertisers Spit Out Cookies, Tracking What Readers Read In 2023

Advertisers Spit Out Cookies, Tracking What Readers Read In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2023 Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Mackey said the company relies on tools like Teads Media Barometer that provides insights … Continue reading Advertisers Spit Out Cookies, Tracking What Readers Read In 2023

HubSpot’s November 2023 releases: The manager’s guide

Learn about HubSpot releases for deal pipeline rules, adding guests to meetings, funnel reporting and more. Jen Bergren on December 15, 2023 HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more.   Here are the updates relevant for managers:  Deal pipeline rules … Continue reading HubSpot’s November 2023 releases: The manager’s guide