Mobile, social media and Amazon are the major growth drivers. Greg Sterling on April 11, 2018 According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this … Continue reading Native will dominate display spending in 2018
Hilary Bird — April 4, 2018 — April 4, 2018 If you, like many other digital marketers, believe Twitter is singing its swan song, Dakota Shane at Inc. would like to change your mind. He says the network is poised for growth in 2018, citing reasons like real-time conversations, easy networking, & lower advertising costs … Continue reading How to Optimize Your Twitter Strategy in 2018
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 When an email campaign succeeds, the upside is obvious; improved engagement and increased revenue. But what’s required to consistently repeat that success is less obvious. The truth is that email teams are often thrown together. They’re commonly comprised of people whose primary skill-sets … Continue reading 2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team
Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want. Andrew Waber on March 28, 2018 What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online … Continue reading 4 ways brands can win the digital shelf in 2018
2018: The Year of AR, VR? Don’t Hold Your Breath by Jennifer Fisher , Columnist, March 21, 2018 Now that live streaming has gone — well — mainstream(ing), the social community can turn its attention to another horizon of white space. Nothing excites me more than the use of augmented and virtual reality in the … Continue reading 2018: The Year of AR, VR? Don’t Hold Your Breath
Warren Knight — March 24, 2018 Follow @warrenknight — March 24, 2018 When it comes to Social Media, there are always moving parts, and changes in the way they work, and how they are used. Just this week, a new social platform by the name Vero hit the headlines for growing to three million users … Continue reading Here’s Which Social Network Has The Best Community For Your Business In 2018
Jomer Gregorio — March 20, 2018 Follow @JomerGregorio — March 20, 2018 Search Engine Optimization (SEO) is without a doubt a powerful digital marketing strategy to gain traction in the online world. Over the years, it has seen many changes – such as the shift from exact match keywords to long-tail search terms – that … Continue reading Is SEO Still Relevant in 2018? [Infographic]
Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. Mark Traphagen on March 20, 2018 It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is … Continue reading Social media in 2018: Time to grow up or get out
MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018
By Jordan Kasteler March 19th, 2018 SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while they understand the importance of SEO and its results, they still … Continue reading The Best SEO Tools You Should Be Using in 2018
